⚡ Analytics in Saudi Arabia

Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing information on traffic sources, user behavior, and overall website performance.

Saudi Arabia is a Western Asian country with a population of over 37 million people.

According to our statistics, web analytics tools are used on 50.3% of websites from Saudi Arabia.

Statistics based on 4K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top web analytics tools in Saudi Arabia in 2026, based on market share.

The most popular is Google Analytics, which dominates the market with a substantial 73.3% share.
It is followed by Cloudflare Web Analytics with 31% and Microsoft Clarity with 8.4%.

Google Analytics 73.3%
Cloudflare Web Analytics 31%
Microsoft Clarity 8.4%
Hotjar 6.8%
Jetpack Stats 5.8%
MonsterInsights 3.1%
HubSpot Analytics 2.2%
Ahrefs Web Analytics 1.1%
Mixpanel 0.9%
Adobe Analytics 0.8%
Amplitude 0.7%
Matomo 0.6%
Yandex.Metrica 0.6%
Branch 0.6%
Plausible 0.6%

🚀 Highlights

Here is a list of the top tools that are more popular in Saudi Arabia than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Microsoft Clarity ^(-1)
4. Hotjar ^(-3)
6. MonsterInsights ^(-3)
7. HubSpot Analytics ^(-1)
8. Ahrefs Web Analytics ^(-10)
9. Mixpanel ^(-30)
10. Adobe Analytics ^(-3)
11. Amplitude ^(-35)
14. Branch ^(-41)
16. Umami ^(-6)

✨ Best Web Analytics Tools

Below is a more detailed list of the top 25 of the 67 web analytics tools used on sites from Saudi Arabia, ranked by their market share.

Rank	Name	Market share
1	Google Analytics Mountain View, California, United States A web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites. Free$50,000+/year	73.3%
2	Cloudflare Web Analytics San Francisco, California, United States A free, lightweight, privacy-first analytics and performance metrics service. Free$25+/month	31%
3	Microsoft Clarity Redmond, Washington, United States A free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites. Free	8.4%
4	Hotjar St. Julian's, Malta A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback. Free$49+/month	6.8%
5	Jetpack Stats San Francisco, California, United States A WordPress analytics tool that provides traffic and engagement data directly within the WordPress dashboard. Free$8.33+/month	5.8%
6	MonsterInsights West Palm Beach, Florida, United States A WordPress plugin that integrates Google Analytics into WordPress and displays key website performance metrics directly in the WordPress dashboard. Free$99.50+/year	3.1%
7	HubSpot Analytics Cambridge, Massachusetts, United States A marketing analytics platform integrated with HubSpot CRM that measures website activity, campaign performance, and marketing channels. Free$10+/seat/month	2.2%
8	Ahrefs Web Analytics Singapore A privacy-friendly, cookie-free web analytics platform that allows website owners to monitor traffic and user activity in real time. Free$99+/month	1.1%
9	Mixpanel San Francisco, California, United States A real-time product analytics platform that uses event-based tracking to measure user behavior across websites and mobile applications. Free$140+/month	0.9%
10	Adobe Analytics San Jose, California, United States An enterprise digital analytics platform for collecting and analyzing data from websites, mobile applications, and other digital properties. $37,500+/year	0.8%
11	Amplitude San Francisco, California, United States A product analytics and event-tracking platform that measures how users interact with websites and applications through behavioral data collection and analysis. Free$49+/month	0.7%
12	Matomo Wellington, New Zealand An open-source web analytics platform built in PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data. FreeOpen source€22+/month	0.6%
13	Yandex.Metrica Moscow, Russia A free web analytics tool from the Russian company Yandex used to track website traffic and analyze visitor behavior. Free300,000 RUB+/month	0.6%
14	Branch Mountain View, California, United States A mobile linking and attribution platform that helps businesses measure marketing performance, connect customer journeys across web and mobile channels, and route users directly to relevant in-app content. $499+/month	0.6%
15	Plausible Tartu, Estonia A lightweight, privacy-friendly web analytics service used to measure website traffic and conversions, available as a hosted subscription or a self-hosted open-source option. FreeOpen source$9+/month	0.6%
16	Umami San Francisco, California, United States An open-source, privacy-focused web analytics tool that acts as a lightweight alternative to Google Analytics, enabling website owners to track traffic and user interactions without collecting personal data. FreeOpen source$20+/month	0.6%
17	Zoho SalesIQ Chennai, India A customer messaging and engagement platform that helps businesses track website visitors in real time, connect with them through live chat, and convert them into leads or support contacts. Free$10+/user/month	0.5%
18	Heap San Francisco, California, United States A digital insights platform that automatically collects and organizes user behavior data for web and mobile applications. Free$$$	0.5%
19	Contentsquare Paris, France A digital experience analytics platform designed to increase engagement and conversions. $75,000+/year	0.5%
20	Adjust Berlin, Germany A mobile measurement and analytics platform that helps app marketers attribute installs, measure campaign performance, prevent fraud, and automate marketing activities across digital channels. Free$$$	0.5%
21	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	0.5%
22	Crazy Egg La Mirada, California, United States An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing. $29+/month	0.4%
23	Statcounter Dublin, Ireland A real-time web analytics service that tracks and reports on website visitor activity and behavior. Free$9+/month	0.4%
24	Smartlook San Jose, California, United States A product analytics platform owned by Cisco offering session recordings, heatmaps, and event tracking, which is scheduled to shut down in 2027. Free$55+/month	0.4%
25	Independent Analytics Philadelphia, Pennsylvania, United States A GDPR-friendly website analytics plugin made exclusively for WordPress. Free$49+/year	0.4%

👉 See Also

🌎 Analytics in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 4,426 websites from Saudi Arabia.
We currently track the presence of 187 web analytics tools across the web.
Of these, 67 were detected on websites from Saudi Arabia.
Statistics were last calculated on September 19, 2026.
For more details, see our methodology and disclaimer.