⚡ Analytics in Saudi Arabia

Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing information on traffic sources, user behavior, and overall website performance.

Saudi Arabia is a Western Asian country with a population of over 37 million people.

According to our statistics, web analytics tools are used on 46.2% of websites from Saudi Arabia.

Statistics based on 3K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top web analytics tools in Saudi Arabia in 2026, based on market share.

The most popular is Google Analytics, which dominates the market with a substantial 73.5% share.
It is followed by Cloudflare Web Analytics with 25.5% and Microsoft Clarity with 7.8%.

Google Analytics 73.5%
Cloudflare Web Analytics 25.5%
Microsoft Clarity 7.8%
Jetpack Stats 7.4%
Hotjar 7.1%
MonsterInsights 3.7%
HubSpot Analytics 2.5%
Mixpanel 1%
Ahrefs Web Analytics 0.9%
Adobe Analytics 0.9%
Amplitude 0.7%
Yandex.Metrica 0.7%
Zoho SalesIQ 0.6%
Branch 0.6%
Matomo 0.5%

🚀 Highlights

Here is a list of the top tools that are more popular in Saudi Arabia than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Microsoft Clarity ^(-3)
5. Hotjar ^(-2)
6. MonsterInsights ^(-2)
7. HubSpot Analytics ^(-2)
8. Mixpanel ^(-31)
9. Ahrefs Web Analytics ^(-18)
10. Adobe Analytics ^(-4)
11. Amplitude ^(-38)
13. Zoho SalesIQ ^(-29)
14. Branch ^(-42)

✨ Best Web Analytics Tools

Below is a more detailed list of the top 25 of the 63 web analytics tools used on sites from Saudi Arabia, ranked by their market share.

Rank	Name	Market share
1	Google Analytics Mountain View, California, United States A web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites. Free$50,000+/year	73.5%
2	Cloudflare Web Analytics San Francisco, California, United States A free, lightweight, privacy-first analytics and performance metrics service. Free$25+/month	25.5%
3	Microsoft Clarity Redmond, Washington, United States A free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites. Free	7.8%
4	Jetpack Stats San Francisco, California, United States A WordPress analytics tool that provides traffic and engagement data directly within the WordPress dashboard. Free$8.33+/month	7.4%
5	Hotjar St. Julian's, Malta A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback. Free$49+/month	7.1%
6	MonsterInsights West Palm Beach, Florida, United States A WordPress plugin that integrates Google Analytics into WordPress and displays key website performance metrics directly in the WordPress dashboard. Free$99.50+/year	3.7%
7	HubSpot Analytics Cambridge, Massachusetts, United States Measure the performance of all your marketing campaigns in one place with built-in analytics, reports, and dashboards. Free$20+/seat/month	2.5%
8	Mixpanel San Francisco, California, United States A real-time, event-based product and user analytics platform that helps businesses track and understand user behavior on websites and mobile applications. Free$140+/month	1%
9	Ahrefs Web Analytics Singapore A privacy-friendly solution that allows you to track website usage in real time. Free$20+/month	0.9%
10	Adobe Analytics San Jose, California, United States An enterprise solution that enables organizations to mix, match, and analyze data from any digital point in the customer journey. $37,500+/year	0.9%
11	Amplitude San Francisco, California, United States A product analytics and event-tracking platform for measuring, analyzing, and understanding how users interact with digital products by collecting behavioral data from websites and apps. Free$49+/month	0.7%
12	Yandex.Metrica Moscow, Russia A free web analytics tool from the Russian company Yandex used to track website traffic and analyze visitor behavior. Free300,000 RUB+/month	0.7%
13	Zoho SalesIQ Chennai, India A customer messaging and engagement platform that helps businesses track website visitors in real time, connect with them through live chat, and convert them into leads or support contacts. Free$10+/user/month	0.6%
14	Branch Mountain View, California, United States A mobile linking and attribution platform that optimizes the customer experience and measures the impact of marketing efforts. $$$	0.6%
15	Matomo Wellington, New Zealand An open-source web analytics platform built in PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data. FreeOpen source€22+/month	0.5%
16	Contentsquare Paris, France A digital experience analytics platform designed to increase engagement and conversions. $75,000+/year	0.5%
17	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	0.5%
18	Heap San Francisco, California, United States A digital insights platform that automatically collects and organizes user behavior data for web and mobile applications. Free$$$	0.5%
19	Statcounter Dublin, Ireland A real-time web analytics service that tracks and reports on website visitor activity and behavior. Free$9+/month	0.4%
20	Lucky Orange Overland Park, Kansas, United States A website analytics tool that helps track and visualize user behavior with heatmaps, session recordings, and surveys. Free$39+/month	0.4%
21	Adjust Berlin, Germany A dynamic platform that provides mobile attribution, campaign automation, and data privacy and protection for app marketers. Free$$$	0.4%
22	Leadfeeder Karlsruhe, Germany A B2B visitor identification software that tracks and identifies companies that visit your website - even if they don't leave their contact information. Free$1,188/year	0.4%
23	Independent Analytics Philadelphia, Pennsylvania, United States A GDPR-friendly website analytics plugin made exclusively for WordPress. Free$54+/year	0.4%
24	Triple Whale Columbus, Ohio, United States A cloud-based reporting and attribution platform that centralizes data from all channels, tools, and platforms into a single dashboard. Free$129+/month	0.4%
25	Umami San Francisco, California, United States An open-source, privacy-focused web analytics tool that acts as a lightweight alternative to Google Analytics, enabling website owners to track traffic and user interactions without collecting personal data. FreeOpen source$20+/month	0.4%

👉 See Also

🌎 Analytics in other countries
- Iraq
- Kuwait
- Qatar

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 3,961 websites from Saudi Arabia.
We currently track the presence of 191 web analytics tools across the web.
Of these, 63 were detected on websites from Saudi Arabia.
Statistics were last calculated on May 5, 2026.
For more details, see our methodology and disclaimer.