Plausible

Tartu, Estonia

Plausible is a lightweight, privacy-friendly web analytics service used to measure website traffic and conversions, available as a hosted subscription or a self-hosted open source option.

It provides real-time dashboards, goal and campaign tracking, and ecommerce revenue metrics, uses a script under 1 KB, collects no cookies or personal data, is compliant with GDPR and CCPA, and integrates with Google Search Console.

According to our data, Plausible ranks 19th among the web analytics tools we track.
It has 0.6% of the web analytics market share and is detected on 0.3% of all websites.

💸 Pricing

Plausible is available in both free and paid versions.

Free version ✔️Community Edition, self-hosted, open source
Plausible Analytics Cloud
Up to 10K PV/month$9+/month
Up to 100K PV/month$19+/month
Up to 500K PV/month$49+/month
Up to 1M PV/month$69+/month

📊 Rankings and Market Share

🏆 Plausible Awards

⚡ Sites Using Plausible

We have data on 8,665 websites that use the Plausible web analytics tool. Here is a list of some of the top ranked ones.

The highest rated site using Plausible is washingtonpost.com.

#WebsiteRankCountryLanguage
1 washingtonpost.com #104 English
2 merriam-webster.com #143 English
3 huggingface.co #265 English
4 kohls.com #504 English
5 screener.in #844 India English
6 fsiblog5.com #933 American English
7 3hentai.net #1,137 Canada English
8 malwarebytes.com #1,424 United States English
9 ukr.net #1,448 Ukraine Ukrainian
10 hcaptcha.com #1,583 English
11 blender.org #1,785 English
12 kemnaker.go.id #1,788 Indonesia Malay
13 jupyter.org #1,938 United States English
14 ravelry.com #2,486 United States English
15 ebird.org #2,812 English
16 frandroid.com #2,816 France French
17 ecuab*t.com #3,577 Spain Spanish
18 milanotoday.it #3,915 Italy Italian
19 bustimes.org #3,921 United Kingdom British English
20 geediting.com #4,036 Australia Australian English

📈 Usage Statistics

Most of the sites that use Plausible:

Most of the sites using Plausible are from the United States, Germany, and the United Kingdom.

  • United States 15.3%
  • Germany 12%
  • United Kingdom 10.5%
  • France 7.8%
  • Netherlands 6.1%
  • Italy 3.3%
  • Norway 3.2%
  • Denmark 3.1%
  • Switzerland 3%
  • Other 35.7%

Most Plausible users speak English, German, or French.

  • English 60.2%
  • German 9.1%
  • French 6%
  • Dutch 3.8%
  • Italian 2.4%
  • Spanish 2.3%
  • Portuguese 2.1%
  • Danish 1.9%
  • Bangla 1.5%
  • Other 10.7%

The Plausible web analytics tool is especially popular on .com, .org, and .de top-level domains.

  • .com 37.9%
  • .org 6.9%
  • .de 5.5%
  • .net 3%
  • .nl 2.8%
  • .io 2.7%
  • .fr 2.6%
  • .co.uk 2.4%
  • .no 2.1%
  • Other 34.1%

The primary market segments for websites utilizing Plausible include business, blogs and wiki, and Internet services.

  • Business 16%
  • Blogs/Wiki 9.3%
  • Internet Services 8.2%
  • Marketing/Merchandising 7.2%
  • Education/Reference 6%
  • Software/Hardware 5.5%
  • General News 4.7%
  • Online Shopping 4.5%
  • Entertainment 3.3%
  • Other 35.3%

🕵️ Similar Technologies

These are some of the best Plausible alternatives.

RankName
5
Matomo
Wellington, New Zealand

An open-source web analytics platform built in PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data.

FreeOpen source€22+/month
34
Fathom
Victoria, British Columbia, Canada

A privacy-first website analytics solution that provides real-time traffic metrics with compliance with GDPR, CCPA, ePrivacy, and PECR, while filtering out bots, scrapers, and spam traffic.

FreeOpen source$15+/month
49
Umami
San Francisco, California, United States

An open-source, privacy-focused web analytics tool that acts as a lightweight alternative to Google Analytics, enabling website owners to track traffic and user interactions without collecting personal data.

FreeOpen source$20+/month
180
Swetrix
Edinburgh, United Kingdom

An open-source, privacy-focused web analytics platform.

FreeOpen source$19+/month
184
Rybbit
California, United States

An open-source, privacy-friendly web analytics platform designed as an alternative to Google Analytics that provides lightweight, cookieless tracking and both self-hosted and cloud deployment options.

FreeOpen source$19+/month

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💬 Frequently Asked Questions

Where is Plausible's headquarters?

Plausible is located in Tartu, Estonia.

Can I use Plausible for free?

Yes, there is a free version with limited functionality.

How much does it cost?

Plausible is priced from $9 per month for the Up to 10K PV/month plan.

Which country uses Plausible the most?

The majority of Plausible users are from the United States.

Who uses Plausible?

According to our data, Plausible is used on thousands of sites, including such established ones as washingtonpost.com, merriam-webster.com, and huggingface.co.

Do academic institutions use Plausible?

Yes. Overall, we know of 4 academic websites in the United States that use Plausible.

How does Plausible compare to its competitors?

Plausible is a fairly popular web analytics tool, ranking ahead of 173 other web analytics tools we track.

What are the alternatives to Plausible?

Alternatives and possible competitors to Plausible may include Rybbit, Matomo, and Umami.

👉 See Also

Statistics were last calculated on .
For details, see our methodology and disclaimer.