⚡ Customer Data Platforms in Italy

A Customer Data Platform (CDP) is software that combines data from multiple sources to create a centralized customer database that is accessible to other systems.

According to our data, customer data platforms are used on 1.3% of websites from Italy.

⭐ Most Popular in 2025

The following chart shows the top CDPs in Italy in 2025, based on market share.

The most popular is Adobe Experience Platform with an impressive share of 30.2%, followed by Klaviyo with 28.7% and Tealium with 9%.

🚀 Highlights

Here is a list of the top CDPs that are more popular in Italy than worldwide.
Differences between global and country rankings are shown in parentheses.

✨ Best CDPs

Below is a more detailed list of the top 25 of the 34 CDPs used on sites from Italy, ranked by their market share.

RankNameMarket share
1
Adobe Experience Platform
San Jose, California, United States

Enables organizations to centralize, unify and standardize customer data from any system into real-time profiles for analysis and activation.

$$$
2
Klaviyo
Boston, Massachusetts, United States

A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database.

Free$45+/month
3
Tealium
San Diego, California, United States

An enterprise tag manager and customer data platform with over 1,300 integrations.

$150,000+/year
4
Salesforce Marketing Cloud
San Francisco, California, United States

A marketing platform that supports real-time customer engagement, email and marketing automation, social media engagement, SMS messaging, push notifications, and customer marketing analytics.

$25+/user/month
5
Mapp
London, United Kingdom

A digital marketing platform that combines customer acquisition and engagement into one platform with cross-channel capabilities.

$3,050+/month
6
SAP Customer Data Platform
Walldorf, Baden-Württemberg, Germany

A real-time data management solution that enables organizations to consolidate, enrich, and activate customer data from various sources.

$140,000+/year
7
SALESmanago
Krakow, Poland

An e-commerce marketing platform that helps businesses acquire, convert, and engage more customers.

$$$
8
Acquia
Boston, Massachusetts, United States

A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences.

$$$
9
Zeta Marketing Platform
New York, United States

An AI-powered, cloud-based system that helps brands acquire, grow, and retain customers more efficiently by identifying anonymous users, acting on consumer intent, and optimizing in real time.

$580,000+/year
10
Rudderstack
San Francisco, California, United States

A warehouse-native, developer-focused customer data platform available in open source and cloud versions.

FreeOpen source$550+/month
11
Optimizely
New York, United States

A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery.

$36,000+/year
12
Segment
San Francisco, California, United States

A customer data platform that helps companies to collect, clean, consolidate, and activate first-party customer data.

Free$120+/month
13
Bloomreach
Mountain View, California, United States

Integrates real-time customer and product data with AI, enabling personalized marketing, product discovery and conversational shopping in one solution.

$$$
14
Commanders Act
Paris, France

A cookieless platform that allows you to collect, normalize/fix, enrich, check and send in real time your first-party customer data.

$$$
15
Emarsys
Walldorf, Baden-Württemberg, Germany

A cloud-based, omnichannel marketing platform that delivers automated and personalized customer experiences.

$1,500/month
16
Sitefinity Insight
Burlington, Massachusetts, United States

A companion customer data platform for Sitefinity CMS, featuring AI-powered personalization, multi-channel analytics, and advanced data collection.

$$$
17
Selligent Marketing Cloud
Nashville, Tennessee, United States

An omnichannel marketing automation platform that enables B2C brands to engage consumers across email, web, social, and SMS channels.

$$$
18
LeadBoxer
Amsterdam, Netherlands

A lead generation platform that helps users identify, qualify and manage leads online.

Free€95+/month
19
Zeotap
Berlin, Germany

An customer data platform that empowers brands to integrate, unify, segment and orchestrate customer data, featuring drag-and-drop interface for data management, out-of-the-box machine learning models, and cookieless ID support.

$$$
20
Ometria
London, United Kingdom

A customer data and experience platform that helps retail marketers increase revenue by sending personalized, relevant, cross-channel marketing messages.

$$$
21
Treasure Data
Mountain View, California, United States

An enterprise customer data platform that allows users to collect, store, and analyze their data on the cloud.

$39,000+
22
Optimove
23
Eulerian
Paris, France

A comprehensive attribution, analytics, and activation solution that optimizes marketing campaigns.

24
Algonomy
San Francisco, California, United States

A real-time customer data platform that enables personalization and algorithmic customer engagement.

25
Clearbit
Cambridge, Massachusetts, United States

A data activation platform that enables marketers to discover and engage ideal customers at scale.

$30,000+/year

👉 See Also

Data is based on the analysis of 73,744 websites from Italy.
Statistics were last calculated on .
For details, see our methodology and disclaimer.