⚡ Customer Data Platforms in Italy
A Customer Data Platform (CDP) is software that combines data from multiple sources to create a centralized customer database that is accessible to other systems.
Italy is a Southern European country with a population of around 59 million people.
According to our data, customer data platforms are used on 2.1% of websites from Italy.
⭐ Most Popular in 2026
The following chart shows the top CDPs in Italy in 2026, based on market share.
The most popular is Klaviyo with an impressive share of 37.5%, followed by
Adobe Experience Platform with 23.7% and
Snowplow with 13.7%.
🚀 Highlights
Here is a list of the top CDPs that are more popular in Italy than worldwide.
Differences between global and country rankings are shown in parentheses.
- 4.
Tealium (-1)
- 6.
SALESmanago (-6)
- 7.
Mapp (-18)
- 8.
SAP Customer Data Platform (-8)
- 11.
Zeta Marketing Platform (-7)
- 17.
Commanders Act (-5)
- 18. Sitefinity Insight (-2)
- 19.
Treasure Data (-5)
- 20.
Selligent Marketing Cloud (-17)
- 21.
Zeotap (-22)
✨ Best CDPs
Below is a more detailed list of the top 25 of the 41 CDPs used on sites from Italy, ranked by their market share.
👉 See Also
Statistics were last calculated on .
For details, see our methodology and disclaimer.
Acquia
Rudderstack
LeadBoxer