⚡ Customer Data Platforms in Italy
A Customer Data Platform (CDP) is software that combines data from multiple sources to create a centralized customer database that is accessible to other systems.
According to our data, customer data platforms are used on 1.3% of websites from Italy.
⭐ Most Popular in 2025
The following chart shows the top CDPs in Italy in 2025, based on market share.
The most popular is Adobe Experience Platform with an impressive share of 30.2%, followed by Klaviyo with 28.7% and
Tealium with 9%.
🚀 Highlights
Here is a list of the top CDPs that are more popular in Italy than worldwide.
Differences between global and country rankings are shown in parentheses.
- 1.
Adobe Experience Platform (-1)
- 3.
Tealium (-1)
- 5.
Mapp (-18)
- 6. SAP Customer Data Platform (-6)
- 7.
SALESmanago (-4)
- 9.
Zeta Marketing Platform (-7)
- 14.
Commanders Act (-6)
- 16. Sitefinity Insight (-1)
- 17.
Selligent Marketing Cloud (-15)
- 18.
LeadBoxer (-33)
✨ Best CDPs
Below is a more detailed list of the top 25 of the 34 CDPs used on sites from Italy, ranked by their market share.
👉 See Also
- 🌎 CDP in other countries
Data is based on the analysis of 73,744 websites from Italy.
Statistics were last calculated on .
For details, see our methodology and disclaimer.
Statistics were last calculated on .
For details, see our methodology and disclaimer.
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