🆚 AB Tasty vs. Adobe Experience Platform

Compare technologies based on real-world usage data *

Type

A/B testing tool
Customer data platform

About

AB Tasty is a digital experience platform that enables website teams to run A/B testing, multivariate tests, personalized content experiments, and user experience optimization.

It offers a visual editor for creating test variants without code, segmentation and targeting of visitor groups, full-funnel experimentation including conversion funnels, heatmaps and session recordings to analyze user behavior, support for both client-side and server-side testing, and integrations with more than 20 analytics and marketing tools to measure test results.

Adobe Experience Platform enables organizations to centralize, unify and standardize customer data from any system into real-time profiles for analysis and activation.

It provides tools for real-time data ingestion and normalization, a unified customer profile model, governance and privacy controls, SQL-based query services, and AI and machine learning services for predictive insights and personalization.

Headquarters

Paris, France
San Jose, California, United States

Website

Pricing

Free version ❌
$12,000+/year
Free version ❌Free 60-day trial
Custom

Categories

A/B Testing › Rank #12
Personalization › Rank #11
Personalization › Rank #1
Feature Management › Rank #5
CDP › Rank #2

Popularity

Determined by the number of sites using each technology.

The Adobe Experience Platform CDP is 13 times more popular than AB Tasty.
Total websites

Market share

Personalization

Popularity by country

Determined by the number of sites detected from each country.

Adobe Experience Platform is more popular than AB Tasty in all countries.
United States
United Kingdom
Germany
France
Netherlands
Australia
Italy
Canada
Spain
Japan

Awards

Popularity by domain category

Determined by the number of sites in each category.

Adobe Experience Platform is more popular than AB Tasty in all market segments.
Online Shopping
Business
Marketing/Merchandising
Fashion/Beauty
Finance/Banking
Health
Motor Vehicles
Travel
Software/Hardware
Education/Reference

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#1,061
View more ➝
Name
Rank
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.