🆚 ActiveCampaign vs. Adobe Target

Compare technologies based on real-world usage data *

📈 ActiveCampaign is four times more popular than Adobe Target.
🌎 ActiveCampaign is more popular in the United States, the Netherlands, and Australia.
🌍 Adobe Target is more popular in Austria, Japan, and China.

ActiveCampaign

Adobe Target

Type

Email marketing platform

A/B testing tool

About

ActiveCampaign is an email and marketing automation platform that includes a CRM built for small and mid-sized businesses.

It offers a visual automation builder with triggers and branching logic, advanced segmentation, lead scoring, sales pipelines, one-on-one email outreach, site and event tracking, AI-powered campaign suggestions, and integrations with over 1,000 apps.

Adobe Target is used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting.

Headquarters

Chicago, Illinois, United States

San Jose, California, United States

Website

activecampaign.com #24,120

business.adobe.com

Pricing

Free version ❌Free 14-day trial

Starter$15+/month

Plus$49+/month

Pro$79+/month

Enterprise$145+/month

Free version ❌

$50,000/year

Popularity

Determined by the number of sites using each technology.

The ActiveCampaign email marketing platform is 4 times more popular than Adobe Target.

Total websites

Market share

Personalization

Popularity by country

Determined by the number of sites detected from each country.

ActiveCampaign is more popular in the United States, the Netherlands, and Australia, while Adobe Target is more popular in Austria, Japan, and China.

United States

Netherlands

Australia

United Kingdom

Spain

Germany

Brazil

Italy

Canada

France

Awards

🥇 Most popular in Brazil in the Personalization category.
🥇 Most popular in Hungary in the Personalization category.
🥇 Most popular in Hungary in the CRM category.
🥈 Second most popular in the Netherlands in the CRM category.
🥈 Second most popular in Australia in the Personalization category.

⭐ 4th most popular in Austria in the A/B Testing category.
⭐ 5th most popular in Spain in the A/B Testing category.
⭐ 5th most popular in Switzerland in the A/B Testing category.
⭐ 5th most popular in Belgium in the A/B Testing category.
⭐ 6th most popular in the Netherlands in the A/B Testing category.

Popularity by domain category

Determined by the number of sites in each category.

ActiveCampaign is more popular among sites focused on business, marketing and merchandising, and online shopping, while Adobe Target is more commonly used on finance and banking, and motor vehicles sites.

Business

Marketing/Merchandising

Online Shopping

Finance/Banking

Internet Services

Travel

Education/Reference

Health

Blogs/Wiki

Software/Hardware