🆚 ActiveCampaign vs. Microsoft Dynamics 365

Compare technologies based on real-world usage data *

📈 ActiveCampaign is four times more popular than Microsoft Dynamics 365.
🌎 ActiveCampaign is more popular in the United States, the Netherlands, and Australia.
🌍 Microsoft Dynamics 365 is more popular in Norway, Austria, and Saudi Arabia.

ActiveCampaign

Microsoft Dynamics 365

Type

Email marketing platform

Customer relationship management system

About

ActiveCampaign is an email and marketing automation platform that includes a CRM built for small and mid-sized businesses.

It offers a visual automation builder with triggers and branching logic, advanced segmentation, lead scoring, sales pipelines, one-on-one email outreach, site and event tracking, AI-powered campaign suggestions, and integrations with over 1,000 apps.

Microsoft Dynamics 365 is a cloud-based suite of CRM and ERP business applications offered by Microsoft.

It includes modular apps such as Sales, Customer Service, Finance, Supply Chain Management, Commerce and Human Resources, offers embedded AI tools (including Microsoft Copilot), and integrates with Microsoft 365, Power Platform, and Azure.

Headquarters

Chicago, Illinois, United States

Redmond, Washington, United States

Website

activecampaign.com #24,120

dynamics.microsoft.com

Pricing

Free version ❌Free 14-day trial

Starter$15+/month

Plus$49+/month

Pro$79+/month

Enterprise$145+/month

Free version ❌Free 30-day trial

Dynamics 365 SalesProfessional$65/user/month
Enterprise$105/user/month
Premium$150/user/month

Dynamics 365 Customer ServiceProfessional$50/user/month
Enterprise$105/user/month
Premium$195/user/month

Popularity

Determined by the number of sites using each technology.

The ActiveCampaign email marketing platform is 4 times more popular than Microsoft Dynamics 365.

Total websites

Market share

CRM

Popularity by country

Determined by the number of sites detected from each country.

ActiveCampaign is more popular in the United States, the Netherlands, and Australia, while Microsoft Dynamics 365 is more popular in Norway, Austria, and Saudi Arabia.

United States

Netherlands

Australia

United Kingdom

Germany

Spain

Brazil

Italy

France

Canada

Awards

🥇 Most popular in Brazil in the Personalization category.
🥇 Most popular in Hungary in the Personalization category.
🥇 Most popular in Hungary in the CRM category.
🥈 Second most popular in the Netherlands in the CRM category.
🥈 Second most popular in Australia in the Personalization category.

🥇 Most popular in the United States in the ERP category.
🥇 Most popular in the United Kingdom in the ERP category.
🥇 Most popular in Australia in the ERP category.
🥇 Most popular in the Netherlands in the ERP category.
🥇 Most popular in Italy in the ERP category.

Popularity by domain category

Determined by the number of sites in each category.

ActiveCampaign is more popular among sites focused on business, marketing and merchandising, and education and reference, while Microsoft Dynamics 365 is more commonly used on finance and banking, government and military, and public information sites.

Business

Marketing/Merchandising

Education/Reference

Online Shopping

Internet Services

Blogs/Wiki

Travel

Health

Finance/Banking

Software/Hardware