🆚 ActiveCampaign vs. Pipedrive

Compare technologies based on real-world usage data *

Type

Email marketing platform
Customer relationship management system

About

ActiveCampaign is an email and marketing automation platform that includes a CRM built for small and mid-sized businesses.

It offers a visual automation builder with triggers and branching logic, advanced segmentation, lead scoring, sales pipelines, one-on-one email outreach, site and event tracking, AI-powered campaign suggestions, and integrations with over 1,000 apps.

Pipedrive is a web-based customer relationship management platform that helps sales teams track leads, manage deals, and monitor sales pipelines through a visual workflow.

It provides customizable pipeline stages, AI-based deal scoring and activity suggestions, sales automation, email synchronization, forecasting and reporting dashboards, and integrations with over 500 tools including Microsoft Teams, Slack, Google Meet, Zoom, and Mailchimp.

Headquarters

Chicago, Illinois, United States
New York, United States

Website

Pricing

Free version ❌Free 14-day trial
Starter$15+/month
Plus$49+/month
Pro$79+/month
Enterprise$145+/month
Free version ❌Free 14-day trial
Essential$24/seat/month
Advanced$49/seat/month
Professional$69/seat/month
Power$79/seat/month
Enterprise$129/seat/month

Categories

Email Marketing › Rank #8
Personalization › Rank #3
CRM › Rank #4
CRM › Rank #14

Popularity

Determined by the number of sites using each technology.

The ActiveCampaign email marketing platform is 8 times more popular than Pipedrive.
Total websites

Market share

CRM

Popularity by country

Determined by the number of sites detected from each country.

ActiveCampaign is more popular in the United States, the Netherlands, and Australia, while Pipedrive is more popular in Lithuania, Ukraine, and Estonia.
United States
Netherlands
Australia
United Kingdom
Brazil
Spain
Germany
France
Italy
Canada

Awards

Popularity by domain category

Determined by the number of sites in each category.

ActiveCampaign is more popular than Pipedrive in all market segments.
Business
Marketing/Merchandising
Internet Services
Online Shopping
Blogs/Wiki
Education/Reference
Travel
Health
Software/Hardware
Entertainment

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#7,058
View more ➝
Name
Rank
#11,607
#26,210
#28,876
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.