🆚 Adform vs. Lotame

Adform is a global programmatic advertising platform that lets marketers plan, buy, and measure digital media campaigns with unified demand-side, data management, and ad-serving tools.

It offers a combined DSP, DMP, and ad server, access to premium global inventory across display, video, mobile, CTV, audio, and retail media, AI-driven bid optimization, dynamic creative capabilities, and transparent reporting with open APIs.

Lotame is an end-to-end data collaboration platform that enables digital marketers to unify, analyze and activate data.

Popularity

Determined by the number of sites using each technology.

• 🥇 Most popular in Turkey in the DMP category.
• 🥇 Most popular in the Czech Republic in the DMP category.
• 🥇 Most popular in Spain in the DMP category.
• 🥇 Most popular in Poland in the DMP category.
• 🥇 Most popular in Finland in the DMP category.

• 🥇 Most popular in Indonesia in the Identity Resolution category.
• 🥇 Most popular in Indonesia in the DMP category.
• 🥇 Most popular in Greece in the Identity Resolution category.
• 🥈 Second most popular in the United States in the Identity Resolution category.
• 🥈 Second most popular in Turkey in the Identity Resolution category.

Top sites

Top-ranked sites that use these technologies.

Compare alternatives

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• Lotame vs. Adobe Audience Manager
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• Lotame vs. Permutive
• Lotame vs. Nielsen
• Lotame vs. OnAudience

• Adform technology profile
• Adform company profile

• Lotame technology profile