🆚 Adobe Target vs. Salesforce Marketing Cloud

Compare technologies based on real-world usage data *

Type

A/B testing tool
Marketing automation platform

About

Adobe Target is used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting.

Salesforce Marketing Cloud is a cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI.

It provides real-time journey orchestration and personalization, cross-channel campaign automation, customer data unification and segmentation via a central platform, AI-driven optimization and predictive scoring, mobile and SMS messaging, and tools for loyalty and audience activation.

Headquarters

San Jose, California, United States
San Francisco, California, United States

Website

Pricing

Free version ❌
$50,000/year
Free version ❌
Marketing Cloud
Starter$25/user/month
Growth Edition$18,000/year
Advanced Edition$39,000/year
Add-ons
Salesforce Personalization$96,000/year
Marketing Intelligence$120,000/year
Loyalty Management$240,000/year

Categories

A/B Testing › Rank #11
Personalization › Rank #9
Personalization › Rank #4
Marketing Automation › Rank #5
CDP › Rank #4
Push Notifications › Rank #4

Popularity

Determined by the number of sites using each technology.

The Salesforce Marketing Cloud platform is 4 times more popular than Adobe Target.
Total websites

Market share

Personalization

Popularity by country

Determined by the number of sites detected from each country.

Salesforce Marketing Cloud is more popular in the United States, Japan, and the United Kingdom, while Adobe Target is more popular in Austria, Lithuania, and Greece.
United States
Japan
United Kingdom
Australia
Germany
Spain
Canada
France
Netherlands
Italy

Awards

Popularity by domain category

Determined by the number of sites in each category.

Salesforce Marketing Cloud is more popular among sites focused on business, marketing and merchandising, and online shopping, while Adobe Target is more commonly used on motor vehicles sites.
Business
Marketing/Merchandising
Online Shopping
Finance/Banking
Software/Hardware
Health
Education/Reference
Internet Services
Travel
Fashion/Beauty

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#300
View more ➝
Name
Rank
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.