🆚 AdRoll vs. Taboola

Compare technologies based on real-world usage data *

Type

Advertising technology
Advertising technology

About

AdRoll is a digital advertising platform with an AI-powered bidding engine, dynamic personalization, and advanced audience modeling and targeting.

Taboola is a native advertising platform that connects publishers with a network of advertisers interested in placing sponsored content on their sites.

Headquarters

San Francisco, California, United States
New York, United States

Website

Pricing

Free version ❌
Marketing & Ads+ package$36+/month
Revenue share50%-70%

Categories

Advertising › Rank #17
Advertising › Rank #13

Popularity

Determined by the number of sites using each technology.

Taboola advertising technology is 1.2 times more popular than AdRoll.
Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

Taboola is more popular in Germany, the United Kingdom, and France, while AdRoll is more popular in the United States, Australia, and Canada.
United States
Germany
United Kingdom
France
Turkey
Australia
India
Italy
Brazil
Spain

Awards

Popularity by domain category

Determined by the number of sites in each category.

Taboola is more popular among sites focused on general news, blogs and wiki, and entertainment, while AdRoll is more commonly used on business, online shopping, and marketing and merchandising sites.
General News
Business
Online Shopping
Marketing/Merchandising
Blogs/Wiki
Entertainment
Fashion/Beauty
Sports
Internet Services
Education/Reference

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#544
View more ➝
Name
Rank
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.