🆚 Ahrefs Web Analytics vs. Matomo
- 📈 Matomo is much more popular than Ahrefs Web Analytics.
- 🌎 Matomo is more popular in Germany, France, and the United States.
- 🌍 Ahrefs Web Analytics is more popular in Turkey, Indonesia, and Vietnam.
Ahrefs Web Analytics
MatomoType
About
Ahrefs Web Analytics is a privacy-friendly, cookie-free web analytics platform that allows website owners to monitor traffic and user activity in real time.
It provides live traffic statistics, event tracking, funnels, campaign and referrer analysis, AI chatbot traffic reporting, 
Google Search Console integration, custom events, and lightweight analytics scripts designed as a simpler alternative to 
Google Analytics.
Matomo is an open-source web analytics platform built in 
PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data.
It provides real-time traffic reports with no data sampling, custom dashboards, multi-site management, campaign and event tracking, detailed visitor profiles, e-commerce and goal analytics, privacy-focused GDPR features, tag management, APIs, and integrations with over 100 CMS and e-commerce platforms.
Headquarters
Pricing
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- ⭐ 7th most popular in Pakistan in the Analytics category.
- ⭐ 9th most popular in Vietnam in the Analytics category.
- ⭐ 10th most popular in Turkey in the Analytics category.
- 🔥 11st most popular in India in the Analytics category.
- 🔥 12nd most popular in Indonesia in the Analytics category.
- 🥈 Second most popular in Germany in the Analytics category.
- 🥈 Second most popular in France in the Analytics category.
- 🥈 Second most popular in Italy in the Analytics category.
- 🥈 Second most popular in Austria in the Analytics category.
- 🥈 Second most popular in Switzerland in the Analytics category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Microsoft Clarity
Plausible
Umami
Rybbit
Koko Analytics
Swetrix🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,531,795 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.