🆚 Amazon Advertising vs. Taboola

Compare technologies based on real-world usage data *

Type

Advertising technology
Advertising technology

About

Amazon Advertising is a pay-per-click advertising platform used to display ads on Amazon.com, IMDb, Twitch, and other sites.

Taboola is a native advertising platform that connects publishers with a network of advertisers interested in placing sponsored content on their sites.

Headquarters

Seattle, Washington, United States
New York, United States

Website

Pricing

Revenue share50%-70%

Categories

Advertising › Rank #10
Advertising › Rank #13

Popularity

Determined by the number of sites using each technology.

Amazon Advertising technology is 1.4 times more popular than Taboola.
Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

Amazon Advertising is more popular in the United States, the United Kingdom, and Japan, while Taboola is more popular in Germany, France, and Turkey.
United States
United Kingdom
Germany
Japan
France
Turkey
India
Spain
Brazil
Italy

Awards

Popularity by domain category

Determined by the number of sites in each category.

Amazon Advertising is more popular among sites focused on general news, blogs and wiki, and entertainment, while Taboola is more commonly used on online shopping, business, and finance and banking sites.
General News
Blogs/Wiki
Entertainment
Online Shopping
Marketing/Merchandising
Business
Sports
Finance/Banking
Travel
Recreation/Hobbies

Top sites

Top-ranked sites that use these technologies.

Name
Rank
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Name
Rank
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See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.