🆚 Amazon vs. Wildberries
- 📈 Amazon is much more popular than Wildberries.
- 🌎 Amazon is more popular in the United States, Japan, and Germany.
- 🌍 Wildberries is more popular in Russia and Belarus.
Amazon
WildberriesType
About
Amazon is a global online marketplace where businesses and individuals sell products directly to customers through a single platform.
It allows third-party sellers to list products alongside Amazon's own retail offers, use Fulfillment by Amazon for warehousing and shipping, offers Prime with faster delivery for customers, and provides additional services such as advertising tools and 
Amazon Pay for payments.
Wildberries is a major Russian online marketplace that sells a broad range of products including clothing, footwear, electronics, home goods, beauty items, toys, groceries, and more to millions of customers across Russia and neighbouring countries.
It features a catalogue with hundreds of thousands of sellers and millions of SKUs, a large logistics network of tens of thousands of pickup points and warehouses, and AI-enhanced search and recommendation tools.
Headquarters
Pricing
(vary by product category) 5%-15%
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- 🥇 Most popular in the United States in the Marketplaces category.
- 🥇 Most popular in Japan in the Marketplaces category.
- 🥇 Most popular in Germany in the Marketplaces category.
- 🥇 Most popular in the United Kingdom in the Marketplaces category.
- 🥇 Most popular in Italy in the Marketplaces category.
- 🥉 Third most popular in Russia in the Marketplaces category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,629,123 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.