🆚 AppsFlyer vs. Etracker

Type

Marketing attribution platform
Web analytics tool

About

AppsFlyer is a SaaS mobile attribution and marketing analytics platform that enables app marketers to measure and attribute installs, in-app events, and revenue across diverse channels.

It provides real-time multi-touch attribution and cost aggregation, detailed campaign and user behavior analytics, deep linking and audience segmentation tools, AI-enhanced fraud detection that blocks invalid clicks and installs, APIs for data export, and integrations with marketing, customer data, and product analytics platforms.

Etracker is a German web analytics and marketing optimization platform that enables organizations to measure website traffic, user behavior, and conversions while maintaining strong data privacy compliance.

It provides real-time analytics, visitor journey analysis, conversion tracking, A/B testing, heatmaps, campaign attribution, and cookieless tracking designed to comply with EU and GDPR requirements.

Headquarters

San Francisco, California, United States
Hamburg, Germany

Website

Pricing

Free version ✔️12K free conversions for the first year
Growth$0.07/conversion
EnterpriseCustom
Free version ❌Free 30-day trial
Basic
(25K+ hits)
€10.80+/month
Pro
(25K+ hits)
€22.80+/month
Enterprise
(250K+ hits)
€118.80+/month

Categories

Marketing Attribution › Rank #2
Marketing Attribution › Rank #4
Analytics › Rank #46
Analytics › Rank #60
Fraud Prevention › Rank #5

Popularity

Determined by the number of sites using each technology.

The AppsFlyer marketing attribution platform is 1.4 times more popular than Etracker.
Total websites

Market share

Marketing Attribution
Analytics

Popularity by country

Determined by the number of sites detected from each country.

AppsFlyer is more popular in the United States, the United Kingdom, and Japan, while Etracker is more popular in Germany, Austria, and Switzerland.
Germany
United States
United Kingdom
Japan
India
Indonesia
Russia
Austria
Brazil
France

Awards

Popularity by domain category

Determined by the number of sites in each category.

AppsFlyer is more popular among sites focused on online shopping, marketing and merchandising, and finance and banking, while Etracker is more commonly used on business, public information, and education and reference sites.
Business
Online Shopping
Marketing/Merchandising
Finance/Banking
Travel
Internet Services
Software/Hardware
Fashion/Beauty
Health
Entertainment

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#123
View more ➝
Name
Rank
#2,417
#5,401
#7,560
#8,743
#8,904
View more ➝

See also

🗃️ About This Data