🆚 AppsFlyer vs. Kochava

Compare technologies based on real-world usage data *

Type

Marketing attribution platform
Marketing attribution platform

About

AppsFlyer is a SaaS mobile attribution and marketing analytics platform that enables app marketers to measure and attribute installs, in-app events, and revenue across diverse channels.

It provides real-time multi-touch attribution and cost aggregation, detailed campaign and user behavior analytics, deep linking and audience segmentation tools, AI-enhanced fraud detection that blocks invalid clicks and installs, APIs for data export, and integrations with marketing, customer data, and product analytics platforms.

Kochava is an omnichannel marketing measurement and attribution platform that helps marketers track and analyze the performance of advertising campaigns.

It provides multi-touch attribution based on impressions, clicks, installs, and in-app events, configurable attribution windows, real-time reporting, fraud detection, deep linking, and measurement across platforms including mobile, web, desktop, CTV and OTT streaming devices.

Headquarters

San Francisco, California, United States
Sandpoint, Idaho, United States

Website

Pricing

Free version ✔️12K free conversions for the first year
Growth$0.07/conversion
EnterpriseCustom
Free version ✔️10K conversions/month
Foundation
(33K conversions)
$500+/month
Enterprise
(200K MAU)
$2,000+/month

Categories

Marketing Attribution › Rank #2
Marketing Attribution › Rank #22
Analytics › Rank #45
Analytics › Rank #152
Fraud Prevention › Rank #5

Popularity

Determined by the number of sites using each technology.

The AppsFlyer marketing attribution platform is 22 times more popular than Kochava.
Total websites

Market share

Marketing Attribution
Analytics

Popularity by country

Determined by the number of sites detected from each country.

AppsFlyer is more popular than Kochava in all countries.
United States
United Kingdom
Japan
India
Indonesia
Russia
Germany
Brazil
France
Spain

Awards

Popularity by domain category

Determined by the number of sites in each category.

AppsFlyer is more popular than Kochava in all market segments.
Online Shopping
Business
Finance/Banking
Marketing/Merchandising
Entertainment
Fashion/Beauty
Travel
Software/Hardware
Internet Services
Restaurants

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#123
View more ➝
Name
Rank
#1,098
#1,414
#1,946
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.