🆚 Basis vs. Magnite

Compare technologies based on real-world usage data *

Type

Advertising technology
Advertising technology

About

Basis is a digital advertising platform that unifies programmatic buying, workflow automation and business intelligence.

Magnite is an omnichannel supply-side and CTV/video advertising platform formed in 2020 through the merger of Rubicon Project and Telaria.

It combines Rubicon's programmatic exchange capability with Telaria's connected-TV expertise to enable publishers to monetize across CTV, display, video, mobile, and audio formats.

Headquarters

Chicago, Illinois, United States
New York, United States

Website

Categories

Advertising › Rank #56
Advertising › Rank #21

Popularity

Determined by the number of sites using each technology.

Magnite advertising technology is 4 times more popular than Basis.
Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

Magnite is more popular than Basis in all countries.
United States
United Kingdom
Turkey
France
Germany
Canada
Italy
Spain
Japan
Sweden

Awards

Popularity by domain category

Determined by the number of sites in each category.

Magnite is more popular among sites focused on general news, online shopping, and business, while Basis is more commonly used on education and reference sites.
General News
Online Shopping
Business
Sports
Blogs/Wiki
Marketing/Merchandising
Entertainment
Fashion/Beauty
Finance/Banking
Education/Reference

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#1,333
#1,629
#2,653
#3,036
View more ➝
Name
Rank
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.