🆚 Clearbit vs. Klaviyo

Compare technologies based on real-world usage data *

📈 Klaviyo is much more popular than Clearbit.
🌎 Klaviyo is more popular in the United States, the United Kingdom, and Australia.
🌍 Clearbit is more popular in Seychelles.

Clearbit

Klaviyo

Type

Customer data platform

Marketing automation platform

About

Clearbit is a data activation platform that helps companies collect, enrich, segment, and activate B2B customer and prospect data to improve targeting and engagement across sales and marketing systems.

It combines firmographic, technographic and intent data to reveal anonymous website visitors, enrich CRM and marketing records with over 100 attributes, build real-time audiences and segments, and integrate with third-party tools such as CRMs and automation platforms via APIs.

Klaviyo is a marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database.

It provides real-time customer profiles with behavioral and purchase history, advanced segmentation based on hundreds of data points, and built-in AI for automated multi-channel flows, content generation, and predictive analytics such as next purchase date, churn risk, and lifetime value.

Headquarters

Cambridge, Massachusetts, United States

Boston, Massachusetts, United States

Website

clearbit.com #448,684

klaviyo.com #1,195

Pricing

Free version ❌

$30,000+/year

Free version ✔️500 emails + 150 SMS credits per month

Email
(15K emails)$45+/month

Email and SMS
(5K emails + 100 SMS credits)$20+/month

Marketing Analytics$100+/month

Advanced Klaviyo Data Platform$500+/month

Customer Agent
(75+ AI conversations)$50+/month

Price per SMSUSA$0.012-
Canada$0.036-
Australia$0.048-
UK$0.05-
Spain$0.06-
Italy$0.084-
Ireland$0.0903
Germany$0.1122