🆚 Criteo vs. Magnite

Compare technologies based on real-world usage data *

Type

Advertising technology
Advertising technology

About

Criteo is a French performance advertising platform focused on commerce media and retargeting.

Its AI-driven technology offers dynamic creative optimization (DCO+) to personalize ads in real time, predictive bidding based on shopper intent, a self-service ad platform for full-funnel campaign management, and a supply-side platform called Commerce Grid.

Magnite is an omnichannel supply-side and CTV/video advertising platform formed in 2020 through the merger of Rubicon Project and Telaria.

It combines Rubicon's programmatic exchange capability with Telaria's connected-TV expertise to enable publishers to monetize across CTV, display, video, mobile, and audio formats.

Headquarters

Paris, France
New York, United States

Website

Categories

Advertising › Rank #9
Advertising › Rank #21

Popularity

Determined by the number of sites using each technology.

Criteo advertising technology is 3 times more popular than Magnite.
Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

Criteo is more popular in the United States, France, and Germany, while Magnite is more popular in Canada, Sweden, and Bahrain.
United States
France
Germany
United Kingdom
Korea
Turkey
Japan
Italy
Spain
Poland

Awards

Popularity by domain category

Determined by the number of sites in each category.

Criteo is more popular among sites focused on online shopping, blogs and wiki, and marketing and merchandising, while Magnite is more commonly used on general news and sports sites.
Online Shopping
Blogs/Wiki
General News
Marketing/Merchandising
Fashion/Beauty
Business
Sports
Entertainment
Travel
Real Estate

Top sites

Top-ranked sites that use these technologies.

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See also

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When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.