🆚 Customers.ai vs. Demandbase

Type

Identity resolution software
Identity resolution software

About

Customers.ai is a B2C visitor identification and sales outreach automation platform that identifies anonymous website visitors and routes their contact data into email, advertising, and CRM systems.

It uses a tracking pixel to deanonymize site traffic, offers a directory of over 200 million U.S. consumer contacts, provides AI-based audience scoring, and syncs identified audiences to Klaviyo, Meta Ads, Google Ads, and Shopify.

Demandbase is a B2B marketing platform that combines data enrichment, account intelligence, and account-based marketing tools to help companies identify, target, and engage business accounts.

It includes a proprietary demand-side platform for programmatic advertising built specifically for B2B targeting, supports account identification and website personalization, operates a contact database with over 176 million AI-curated contacts across 195 countries, and integrates advertising, analytics, and sales activation within a single ABM workflow.

Headquarters

Boston, Massachusetts, United States
San Francisco, California, United States

Website

Pricing

Free version ❌Free 7-day trial
For Brands Using Klaviyo $600+/month
Free version ❌
Custom

Categories

Identity Resolution › Rank #19
Identity Resolution › Rank #7
Visitor Identification › Rank #13
Lead Generation › Rank #36
Lead Generation › Rank #15
Live Chats › Rank #76
Advertising › Rank #64
Marketing Attribution › Rank #8

Popularity

Determined by the number of sites using each technology.

The Demandbase identity resolution software is 6 times more popular than Customers.ai.
Total websites

Market share

Identity Resolution
Lead Generation

Popularity by country

Determined by the number of sites detected from each country.

Demandbase is more popular in the United States, the United Kingdom, and Germany, while Customers.ai is more popular in Singapore, Lithuania, and Serbia.
United States
United Kingdom
Germany
Canada
France
Australia
Netherlands
China
Spain
Italy

Awards

Popularity by domain category

Determined by the number of sites in each category.

Demandbase is more popular among sites focused on business, software and hardware, and Internet services, while Customers.ai is more commonly used on job search, non-profit, advocacy and NGO, and drugs sites.
Business
Software/Hardware
Internet Services
Online Shopping
Marketing/Merchandising
Finance/Banking
Education/Reference
Health
Blogs/Wiki
Travel

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#111,053
View more ➝
Name
Rank
View more ➝

See also

🗃️ About This Data