🆚 Demandbase vs. Epsilon

Compare technologies based on real-world usage data *

Type

Identity resolution software solution
Identity resolution software solution

About

Demandbase is a B2B marketing platform that combines data enrichment, account intelligence, and account-based marketing tools to help companies identify, target, and engage business accounts.

It includes a proprietary demand-side platform for programmatic advertising built specifically for B2B targeting, supports account identification and website personalization, operates a contact database with over 176 million AI-curated contacts across 195 countries, and integrates advertising, analytics, and sales activation within a single ABM workflow.

Epsilon is an enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels.

It is built around the PeopleCloud platform for customer data management, audience targeting, messaging, loyalty and media activation, and the COREid identity resolution system that links consumer data across devices and channels using deterministic and probabilistic matching, covering more than 200 million profiles.

Headquarters

San Francisco, California, United States
Irving, Texas, United States

Website

Pricing

Free version ❌
Custom
Free version ❌
Custom
CDP Identity Essentials$10,000/month
Epsilon PeopleCloud Loyalty$30,000+/year
Consumer Data Insights Premium$60,000/year

Categories

Identity Resolution › Rank #11
Identity Resolution › Rank #8
Lead Generation › Rank #22
Advertising › Rank #72
Advertising › Rank #64
Marketing Attribution › Rank #8
Marketing Attribution › Rank #7
CDP › Rank #10
Marketing Automation › Rank #19

Popularity

Determined by the number of sites using each technology.

The Epsilon identity resolution software solution is 1.3 times more popular than Demandbase.
Total websites

Market share

Identity Resolution
Advertising
Marketing Attribution

Popularity by country

Determined by the number of sites detected from each country.

Epsilon is more popular in the United States, Germany, and the Czech Republic, while Demandbase is more popular in the United Kingdom, the Netherlands, and China.
United States
United Kingdom
Germany
Czech Republic
Canada
Singapore
Netherlands
Australia
France
Italy

Awards

Popularity by domain category

Determined by the number of sites in each category.

Epsilon is more popular among sites focused on online shopping, entertainment, and general news, while Demandbase is more commonly used on business, software and hardware, and finance and banking sites.
Business
Software/Hardware
Online Shopping
Entertainment
General News
Marketing/Merchandising
Health
Finance/Banking
Internet Services
Fashion/Beauty

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#455
View more ➝
Name
Rank
#1,333
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.