🆚 Dotdigital vs. Mailchimp

Compare technologies based on real-world usage data *

📈 Mailchimp is much more popular than Dotdigital.
🌍 Mailchimp is more popular in all countries.
⭐ Dotdigital is particularly popular in the United Kingdom.

Dotdigital

Mailchimp

Type

Marketing automation platform

Email marketing platform

About

Dotdigital is a marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time.

Its features include automated workflows (such as welcome series and cart-abandonment), segmentation and targeting of audiences, A/B testing, real-time reporting on opens, clicks, and conversions, and integration with e-commerce, CRM, and data-source platforms such as Shopify, Magento, BigCommerce, Salesforce, and Microsoft Dynamics 365.

Mailchimp is a marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails.

It offers advanced audience segmentation and behavioral targeting, automated customer-journey workflows such as welcome emails, abandoned cart reminders, and post-purchase follow-ups, and API-based transactional emails with a reported delivery rate of over 99 percent.

Headquarters

London, United Kingdom

Atlanta, Georgia, United States

Website

dotdigital.com #33,001

mailchimp.com #3,405

Pricing

Free version ❌Free 14-day trial

Custom

Email MarketingFree version ✔️Max. emails: 1K monthly or 500 daily
Essentials (5K+ emails)$13+/month
Standard (6K+ emails)$20+/month
Premium (7.5K+ emails)$350+/month

Transactional Email1–500K emails$20/25K emails
500K-1M emails$18/25K emails
1M-2M emails$16/25K emails
2M-3M emails$14/25K emails
3M-4M emails$12/25K emails
4M+ emails$10/25K emails

SMS Marketing (available in 12 countries, requires the Essentials plan or higher)Price per SMS varies by country