🆚 Eyeota vs. Nielsen

Compare technologies based on real-world usage data *

📈 Nielsen is three times more popular than Eyeota.
🌎 Nielsen is more popular in the United States, Italy, and Germany.
🌍 Eyeota is more popular in Japan, the Netherlands, and Romania.

Eyeota

Nielsen

Type

Data management platform

About

Eyeota is a global provider of audience data for marketing and advertising.

The Nielsen DMP is a core application within the Nielsen Marketing Cloud that powers cross-platform consumer data analysis and management, segmentation and activation.

Headquarters

Singapore

New York, United States

Website

eyeota.com #1,687,778

nielsen.com #41,697

Pricing

Free version ❌

Custom

Popularity

Determined by the number of sites using each technology.

The Nielsen DMP is 3 times more popular than Eyeota.

Total websites

Market share

DMP

Popularity by country

Determined by the number of sites detected from each country.

Nielsen is more popular in the United States, Italy, and Germany, while Eyeota is more popular in Japan, the Netherlands, and Romania.

United States

Italy

Germany

Australia

United Kingdom

New Zealand

Russia

Spain

Japan

France

Awards

⭐ 8th most popular in Japan in the DMP category.
⭐ 10th most popular in the United States in the DMP category.

🥈 Second most popular in Italy in the DMP category.
🥈 Second most popular in New Zealand in the DMP category.
🥈 Second most popular in Russia in the DMP category.
🥉 Third most popular in Australia in the DMP category.
⭐ 5th most popular in Germany in the DMP category.

Popularity by domain category

Determined by the number of sites in each category.

Nielsen is more popular among sites focused on general news, business, and blogs and wiki, while Eyeota is more commonly used on auctions and classifieds, and motor vehicles sites.

General News

Business

Blogs/Wiki

Entertainment

Marketing/Merchandising

Online Shopping

Education/Reference

Finance/Banking

Auctions/Classifieds

Sports