🆚 Fathom vs. Matomo

Compare technologies based on real-world usage data *
Fathom
Matomo

Type

Web analytics tool
Web analytics tool

About

Fathom is a privacy-first website analytics solution that provides real-time traffic metrics with compliance with GDPR, CCPA, ePrivacy, and PECR, while filtering out bots, scrapers, and spam traffic.

It offers lightweight, cookieless analytics with accurate human visitor data, an intuitive dashboard with real-time metrics, custom event and UTM campaign tracking, unlimited data retention, email reporting and API access, and an open-source self-hosted Lite version.

Matomo is an open-source web analytics platform built in PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data.

It provides real-time traffic reports with no data sampling, custom dashboards, multi-site management, campaign and event tracking, detailed visitor profiles, e-commerce and goal analytics, privacy-focused GDPR features, tag management, APIs, and integrations with over 100 CMS and e-commerce platforms.

Headquarters

Victoria, British Columbia, Canada
Wellington, New Zealand

Website

usefathom.com #533,698
matomo.org #153,414

Pricing

Free version ✔️Fathom Lite, open source
$15+/month
Free version ✔️Self-hosted, open source
Cloud Business€22+/month

Categories

Analytics › Rank #34
Analytics › Rank #5

Popularity

Determined by the number of sites using each technology.

The Matomo web analytics tool is 16 times more popular than Fathom.
Total websites

Market share

Analytics

Popularity by country

Determined by the number of sites detected from each country.

Matomo is more popular in Germany, France, and the United States, while Fathom is more popular in Thailand and Bermuda.
Germany
France
United States
Italy
United Kingdom
Austria
Switzerland
Netherlands
Spain
Czech Republic

Awards

Popularity by domain category

Determined by the number of sites in each category.

Matomo is more popular than Fathom in all market segments.
Business
Education/Reference
Marketing/Merchandising
Internet Services
Online Shopping
Public Information
Blogs/Wiki
Non-Profit/Advocacy/NGO
Travel
Health

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#1,229
#1,542
#2,213
#6,061
#7,774
View more ➝
Name
Rank
#97
ep**ner.com
#118
cam4.com
#283
s*xemodel.com
#584
#641
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.