🆚 Google Marketing Platform vs. LinkedIn Ads

Compare technologies based on real-world usage data *

Type

Advertising technology
Advertising technology

About

An online advertising and analytics platform from Google.

LinkedIn Ads is an advertising platform that allows businesses to create and run targeted campaigns to reach specific professional audiences on LinkedIn.

It supports precise audience targeting by company, job title, industry, and seniority, multiple ad formats including sponsored content and dynamic ads, campaign management with budget and bid controls, and conversion tracking and website visitor retargeting through the LinkedIn Insight Tag.

Headquarters

Mountain View, California, United States
Mountain View, California, United States

Website

Categories

Advertising › Rank #12
Advertising › Rank #4

Popularity

Determined by the number of sites using each technology.

LinkedIn Ads advertising technology is 4 times more popular than Google Marketing Platform.
Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

LinkedIn Ads is more popular in the United States, the United Kingdom, and Germany, while Google Marketing Platform is more popular in Japan, Indonesia, and Iran.
United States
United Kingdom
Japan
Germany
Netherlands
Australia
France
Italy
Canada
Spain

Awards

Popularity by domain category

Determined by the number of sites in each category.

LinkedIn Ads is more popular among sites focused on business, online shopping, and marketing and merchandising, while Google Marketing Platform is more commonly used on blogs and wiki, general news, and recreation and hobbies sites.
Business
Online Shopping
Marketing/Merchandising
Internet Services
Software/Hardware
Finance/Banking
Education/Reference
Health
Blogs/Wiki
Fashion/Beauty

Top sites

Top-ranked sites that use these technologies.

Name
Rank
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Name
Rank
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See also

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When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.