🆚 Google Ad Manager vs. The Trade Desk
- 📈 Google Ad Manager is five times more popular than The Trade Desk.
- 🌎 Google Ad Manager is more popular in the United States, the United Kingdom, and Japan.
- 🌍 The Trade Desk is more popular in Bahrain, Barbados, and Cambodia.
Google Ad Manager
The Trade DeskType
About
Google Ad Manager is an ad management and ad exchange platform for large publishers who have significant direct sales, that enables them to serve and sell advertising inventory across websites and mobile apps.
It requires a valid 
Google AdSense account, offers unified ad serving with real time bidding across multiple demand sources, and supports multiple ad exchanges and networks including Google Display Network, Ad Exchange, and other third-party options.
The Trade Desk is a programmatic demand-side platform that enables marketers to plan, execute, and optimize data-driven advertising campaigns across digital channels.
It is built around the Kokai platform powered by Koa AI, which uses distributed machine learning models to evaluate impressions, forecast performance, and optimize bids in real time.
Headquarters
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- 🥈 Second most popular in Albania in the Advertising category.
- 🥉 Third most popular in Poland in the Advertising category.
- 🥉 Third most popular in Greece in the Advertising category.
- 🥉 Third most popular in the Czech Republic in the Advertising category.
- 🥉 Third most popular in Hungary in the Advertising category.
- ⭐ 9th most popular in the United States in the Advertising category.
- ⭐ 9th most popular in New Zealand in the Advertising category.
- ⭐ 10th most popular in Australia in the Advertising category.
- ⭐ 10th most popular in Malaysia in the Advertising category.
- 🔥 11st most popular in Canada in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Criteo
Magnite
OpenX
Equativ
AdRoll
Nexxen
MediaMath🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,365,683 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.