🆚 Google Analytics vs. Northbeam

📈 Google Analytics is much more popular than Northbeam.
🌍 Google Analytics is more popular in all countries.

Statistics based on 3.5M+ analyzed websites. About this data

Google Analytics

Northbeam

Type

Web analytics tool

Marketing attribution platform

About

Google Analytics is a web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites.

It supports event-based tracking, real-time reports, integration with Google Ads, e-commerce reporting, and provides customizable visitor segmentation.

Northbeam is a marketing attribution and measurement platform that helps media buyers and growth teams understand how advertising spend drives revenue across channels.

It provides multi-touch attribution with flexible lookback windows, media mix modeling (MMM+), incrementality analysis, and creative-level performance reporting powered by first-party data collection and machine learning models.

Headquarters

Mountain View, California, United States

El Segundo, California, United States

Website

analytics.google.com

northbeam.io #595,372

Pricing

Free version ✔️ 14-month retention, 10M event sampling threshold, 1M daily BigQuery export limit

Google Analytics 360 $50,000+/year

Free version ❌

Starter
(up to 1M pageviews/month) $1,500+/month

Professional $30,000+/year

Enterprise Custom

Popularity

Determined by the number of sites using each technology.

The Google Analytics tool is 2,763 times more popular than Northbeam.

Total websites

Market share

Analytics

Popularity by country

Determined by the number of sites detected from each country.

Google Analytics is more popular than Northbeam in all countries.

United States

Japan

United Kingdom

Germany

France

Spain

Italy

Netherlands

Australia

India

Awards

🥇 Most popular in the United States in the Analytics category.
🥇 Most popular in Japan in the Analytics category.
🥇 Most popular in the United Kingdom in the Analytics category.
🥇 Most popular in Germany in the Analytics category.
🥇 Most popular in France in the Analytics category.

⭐ 10th most popular in the United States in the Marketing Attribution category.
🔥 11st most popular in the United Kingdom in the Marketing Attribution category.
⬆️ 88th most popular in the United States in the Analytics category.
⬆️ 94th most popular in the United Kingdom in the Analytics category.

Popularity by domain category

Determined by the number of sites in each category.

Google Analytics is more popular than Northbeam in all market segments.

Business

Blogs/Wiki

Education/Reference

Internet Services

Marketing/Merchandising

Entertainment

Travel

Health

General News

Non-Profit/Advocacy/NGO

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#12

#15

Name

Rank

#49

#3,606

#14,774

#15,038

#18,442