🆚 Google Analytics vs. Northbeam
- 📈 Google Analytics is much more popular than Northbeam.
- 🌍 Google Analytics is more popular in all countries.
Statistics based on 3.3M+ analyzed websites. About this data
Google AnalyticsType
Web analytics tool
Marketing attribution platform
About
Google Analytics is a web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites.
It supports event-based tracking, real-time reports, integration with 
Google Ads, e-commerce reporting, and provides customizable visitor segmentation.
Northbeam is a universal ad attribution platform for media buyers, executives, and marketing agencies that want to know how their ads are performing and how to scale it.
Headquarters
Mountain View, California, United States
El Segundo, California, United States
analytics.google.comPricing
Free version ✔️14-month retention, 10M event sampling threshold, 1M daily BigQuery export limit
Google Analytics 4 360$50,000+/year
Free version ❌
Starter
(up to 1M pageviews/month)$1,000+/month
(up to 1M pageviews/month)$1,000+/month
Professional$30,000+/year
EnterpriseCustom
Categories
Popularity
Determined by the number of sites using each technology.
The Google Analytics tool is 2,768 times more popular than Northbeam.
Total websites
Market share
Analytics
Popularity by country
Determined by the number of sites detected from each country.
Google Analytics is more popular than Northbeam in all countries.
United States
Japan
United Kingdom
Germany
Spain
France
Italy
Netherlands
Australia
India
Awards
- 🥇 Most popular in the United States in the Analytics category.
- 🥇 Most popular in Japan in the Analytics category.
- 🥇 Most popular in the United Kingdom in the Analytics category.
- 🥇 Most popular in Germany in the Analytics category.
- 🥇 Most popular in Spain in the Analytics category.
- ⭐ 10th most popular in the United States in the Marketing Attribution category.
- 🔥 11st most popular in the United Kingdom in the Marketing Attribution category.
- ⬆️ 87th most popular in the United States in the Analytics category.
- ⬆️ 95th most popular in the United Kingdom in the Analytics category.
Popularity by domain category
Determined by the number of sites in each category.
Google Analytics is more popular than Northbeam in all market segments.
Business
Marketing/Merchandising
Blogs/Wiki
Education/Reference
Internet Services
Entertainment
Travel
Health
General News
Software/Hardware
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Microsoft Clarity
Hotjar
HubSpot Analytics
Kochava🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,367,339 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.