🆚 Google Interactive Media Ads vs. Innovid

Compare technologies based on real-world usage data *

Type

Advertising technology
Advertising technology

About

Google Interactive Media Ads (IMA) enable publishers to request ads from any VAST-compliant ad server and manage ad playback.

Innovid is an omnichannel advertising platform focused on CTV and video advertising.

Headquarters

Mountain View, California, United States
New York, United States

Website

Categories

Advertising › Rank #44
Advertising › Rank #161
JavaScript Libraries › Rank #190

Popularity

Determined by the number of sites using each technology.

Google Interactive Media Ads advertising technology is 17 times more popular than Innovid.
Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

Google Interactive Media Ads is more popular than Innovid in all countries.
United States
Italy
Germany
France
Spain
Brazil
Poland
Canada
Switzerland
United Kingdom

Awards

Popularity by domain category

Determined by the number of sites in each category.

Google Interactive Media Ads is more popular than Innovid in all market segments.
General News
Entertainment
Sports
Blogs/Wiki
Games
Internet Radio/TV
Business
Streaming Media
Portal Sites
Marketing/Merchandising

Top sites

Top-ranked sites that use these technologies.

Name
Rank
View more ➝
Name
Rank
#1,629
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.