🆚 Innovid vs. OpenX
- 📈 OpenX is much more popular than Innovid.
- 🌍 OpenX is more popular in all countries.
- ⭐ Innovid is particularly popular in Germany.
Statistics based on 3.3M+ analyzed websites. About this data
OpenXType
Advertising technology
Advertising technology
About
Innovid is an omnichannel advertising platform focused on CTV and video advertising.
OpenX is a programmatic advertising and supply-side platform that helps publishers monetize digital inventory across web, mobile, video, and connected TV.
It operates a real-time bidding exchange with header bidding support, offers private marketplaces and deal management, provides fraud prevention and quality controls, supports CTV and OTT monetization, and includes yield optimization and API access.
Headquarters
New York, United States
Pasadena, California, United States
Categories
Advertising › Rank #162
Advertising › Rank #23
Popularity
Determined by the number of sites using each technology.
OpenX advertising technology is 43 times more popular than Innovid.
Total websites
Market share
Advertising
Popularity by country
Determined by the number of sites detected from each country.
OpenX is more popular than Innovid in all countries.
United States
Germany
Turkey
United Kingdom
Poland
France
Spain
Italy
Russia
Netherlands
Awards
- ⬆️ 84th most popular in Germany in the Advertising category.
- ⬆️ 120th most popular in the United States in the Advertising category.
- 🥉 Third most popular in Macedonia in the Advertising category.
- 🔥 11st most popular in Slovakia in the Advertising category.
- 🔥 12nd most popular in Ukraine in the Advertising category.
- 🔥 15th most popular in Bulgaria in the Advertising category.
- 🔥 16th most popular in the Czech Republic in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
OpenX is more popular than Innovid in all market segments.
General News
Business
Blogs/Wiki
Online Shopping
Entertainment
Marketing/Merchandising
Fashion/Beauty
Sports
Travel
Health
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Magnite
Google Interactive Media Ads
Nexxen
Adyoulike
Criteo🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,375,483 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.