🆚 Google Interactive Media Ads vs. Nexxen
Compare technologies based on real-world usage data *- 📈 Google Interactive Media Ads is slightly more popular than Nexxen.
- 🌎 Google Interactive Media Ads is more popular in the United States, Italy, and Germany.
- 🌍 Nexxen is more popular in Turkey, the United Kingdom, and Australia.
Google Interactive Media Ads
NexxenType
Advertising technology
Advertising technology
About
Google Interactive Media Ads (IMA) enable publishers to request ads from any VAST-compliant ad server and manage ad playback.
Nexxen is a flexible, video-first, unified demand-side and sell-side advertising platform.
Headquarters
Mountain View, California, United States
New York, United States
Categories
Popularity
Determined by the number of sites using each technology.
Google Interactive Media Ads advertising technology is 1.3 times more popular than Nexxen.
Total websites
Market share
Advertising
Popularity by country
Determined by the number of sites detected from each country.
Google Interactive Media Ads is more popular in the United States, Italy, and Germany, while Nexxen is more popular in Turkey, the United Kingdom, and Australia.
United States
Turkey
Italy
Germany
France
United Kingdom
Spain
Canada
Poland
Brazil
Awards
- 🔥 12nd most popular in Vietnam in the Advertising category.
- ⬆️ 21st most popular in Italy in the Advertising category.
- ⬆️ 21st most popular in Switzerland in the Advertising category.
- ⬆️ 28th most popular in Brazil in the Advertising category.
- ⬆️ 29th most popular in India in the Advertising category.
- 🥈 Second most popular in Turkey in the DMP category.
- ⭐ 4th most popular in Germany in the DMP category.
- ⭐ 4th most popular in France in the DMP category.
- ⭐ 4th most popular in Australia in the DMP category.
- ⭐ 4th most popular in Italy in the DMP category.
Popularity by domain category
Determined by the number of sites in each category.
Google Interactive Media Ads is more popular among sites focused on general news, entertainment, and sports, while Nexxen is more commonly used on online shopping, business, and marketing and merchandising sites.
General News
Entertainment
Sports
Online Shopping
Blogs/Wiki
Business
Marketing/Merchandising
Games
Fashion/Beauty
Finance/Banking
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Magnite
OpenX
Adyoulike
Criteo
Google company profile* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.