🆚 HubSpot Analytics vs. Microsoft Clarity

Compare technologies based on real-world usage data *

Type

Web analytics tool
Web analytics tool

About

Measure the performance of all your marketing campaigns in one place with built-in analytics, reports, and dashboards.

Clarity is a free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites.

It provides heatmaps for clicks and scrolls, unlimited session recordings with frustration metrics such as rage and dead clicks, an insights dashboard with filters by device and referrer, AI-driven summaries of recordings and heatmap trends, and native integration with Google Analytics.

Headquarters

Cambridge, Massachusetts, United States
Redmond, Washington, United States

Website

Pricing

Free version ✔️
Marketing Hub
Starter
(1K contacts)
$20/seat/month
Professional
(3 seats, 2K contacts)
$890/month
Enterprise
(5 seats, 10K contacts)
$3,600/month
Free ✔️

Categories

Analytics › Rank #9
Analytics › Rank #6

Popularity

Determined by the number of sites using each technology.

The Microsoft Clarity web analytics tool is 1.2 times more popular than HubSpot Analytics.
Total websites

Market share

Analytics

Popularity by country

Determined by the number of sites detected from each country.

Microsoft Clarity is more popular in the United Kingdom, India, and Japan, while HubSpot Analytics is more popular in the United States, Australia, and Canada.
United States
United Kingdom
India
Japan
Australia
Germany
France
Brazil
Canada
Netherlands

Awards

Popularity by domain category

Determined by the number of sites in each category.

Microsoft Clarity is more popular among sites focused on online shopping, marketing and merchandising, and education and reference, while HubSpot Analytics is more commonly used on business, Internet services, and software and hardware sites.
Business
Online Shopping
Marketing/Merchandising
Internet Services
Education/Reference
Software/Hardware
Fashion/Beauty
Health
Finance/Banking
Blogs/Wiki

Top sites

Top-ranked sites that use these technologies.

Name
Rank
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Name
Rank
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See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.