🆚 Integral Ad Science vs. Microsoft Clarity
- 📈 Microsoft Clarity is much more popular than Integral Ad Science.
- 🌍 Microsoft Clarity is more popular in all countries.
Microsoft ClarityType
About
Integral Ad Science (IAS) is a global media measurement and optimization platform that analyzes the value of digital advertising placements.
Clarity is a free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites.
It provides heatmaps for clicks and scrolls, unlimited session recordings with frustration metrics such as rage and dead clicks, an insights dashboard with filters by device and referrer, AI-driven summaries of recordings and heatmap trends, and native integration with 
Google Analytics.
Headquarters
Pricing
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- 🔥 11st most popular in Turkey in the Analytics category.
- ⬆️ 25th most popular in the United Kingdom in the Advertising category.
- ⬆️ 38th most popular in the United Kingdom in the Analytics category.
- ⬆️ 43rd most popular in Turkey in the Advertising category.
- ⬆️ 62nd most popular in the United States in the Analytics category.
- 🥈 Second most popular in Iran in the Analytics category.
- 🥉 Third most popular in India in the Analytics category.
- 🥉 Third most popular in the United Arab Emirates in the Analytics category.
- 🥉 Third most popular in Colombia in the Analytics category.
- 🥉 Third most popular in Peru in the Analytics category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
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Hotjar
Mouseflow
Mixpanel
Amplitude🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,604,716 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.