🆚 Innovid vs. Magnite

Compare technologies based on real-world usage data *

Type

Advertising technology
Advertising technology

About

Innovid is an omnichannel advertising platform focused on CTV and video advertising.

Magnite is an omnichannel supply-side and CTV/video advertising platform formed in 2020 through the merger of Rubicon Project and Telaria.

It combines Rubicon's programmatic exchange capability with Telaria's connected-TV expertise to enable publishers to monetize across CTV, display, video, mobile, and audio formats.

Headquarters

New York, United States
New York, United States

Website

Categories

Advertising › Rank #161
Advertising › Rank #21

Popularity

Determined by the number of sites using each technology.

Magnite advertising technology is 45 times more popular than Innovid.
Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

Magnite is more popular in the United States, the United Kingdom, and Turkey, while Innovid is more popular in Israel.
United States
United Kingdom
Turkey
Germany
France
Canada
Italy
Japan
Sweden
Spain

Awards

Popularity by domain category

Determined by the number of sites in each category.

Magnite is more popular than Innovid in all market segments.
General News
Online Shopping
Sports
Blogs/Wiki
Business
Entertainment
Marketing/Merchandising
Fashion/Beauty
Travel
Finance/Banking

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#1,629
View more ➝
Name
Rank
View more ➝

See also

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When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.