🆚 Klaviyo vs. Lytics

Compare technologies based on real-world usage data *

📈 Klaviyo is much more popular than Lytics.
🌍 Klaviyo is more popular in all countries.

Klaviyo

Lytics

Type

Marketing automation platform

Customer data platform

About

Klaviyo is a marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database.

It provides real-time customer profiles with behavioral and purchase history, advanced segmentation based on hundreds of data points, and built-in AI for automated multi-channel flows, content generation, and predictive analytics such as next purchase date, churn risk, and lifetime value.

Lytics is a customer data platform built on Google Cloud that helps companies collect, unify, and activate first-party customer data from multiple sources while maintaining control over security, privacy, and governance.

It centralizes and aggregates event and profile data into unified customer records with identity resolution, supports real-time and batch processing via BigQuery integration, and offers reverse ETL and segmentation with Lytics Cloud Connect for activation across analytics and marketing tools.

Headquarters

Boston, Massachusetts, United States

Portland, Oregon, United States

Website

klaviyo.com #1,195

lytics.com #439,692

Pricing

Free version ✔️500 emails + 150 SMS credits per month

Email
(15K emails)$45+/month

Email and SMS
(5K emails + 100 SMS credits)$20+/month

Marketing Analytics$100+/month

Advanced Klaviyo Data Platform$500+/month

Customer Agent
(75+ AI conversations)$50+/month

Price per SMSUSA$0.012-
Canada$0.036-
Australia$0.048-
UK$0.05-
Spain$0.06-
Italy$0.084-
Ireland$0.0903
Germany$0.1122