🆚 Klaviyo vs. MailerLite

Compare technologies based on real-world usage data *

Type

Marketing automation platform
Email marketing platform

About

Klaviyo is a marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database.

It provides real-time customer profiles with behavioral and purchase history, advanced segmentation based on hundreds of data points, and built-in AI for automated multi-channel flows, content generation, and predictive analytics such as next purchase date, churn risk, and lifetime value.

MailerLite is an email marketing platform that helps clients collect email addresses, build mailing lists, and create, send, and track email campaigns.

It features a drag-and-drop email editor, automation workflows, subscriber segmentation, A/B testing, pop-ups and landing pages, and built-in analytics.

Headquarters

Boston, Massachusetts, United States
San Francisco, California, United States

Website

Pricing

Free version ✔️500 emails + 150 SMS credits per month
Email
(15K emails)
$45+/month
Email and SMS
(5K emails + 100 SMS credits)
$20+/month
Marketing Analytics$100+/month
Advanced Klaviyo Data Platform$500+/month
Customer Agent
(75+ AI conversations)
$50+/month
Price per SMS
USA$0.012-
Canada$0.036-
Australia$0.048-
UK$0.05-
Spain$0.06-
Italy$0.084-
Ireland$0.0903
Germany$0.1122
Marketing
Free version ✔️1 user, 500 subscribers, 12K monthly emails
Growing Business
(3 users, unlimited emails)
$10+/month
Advanced
(unlimited users, unlimited emails)
$20+/month
Transactional
Free version ✔️500 emails, 10 email verification credits
Hobby
(5K emails)
$7/month
Starter
(50K+ emails, 100 SMS)
$35+/month
Professional
(50K+ emails, 150 SMS)
$110+/month

Categories

Marketing Automation › Rank #2
CDP › Rank #1
Email Marketing › Rank #2
Email Marketing › Rank #5
Push Notifications › Rank #1

Popularity

Determined by the number of sites using each technology.

The Klaviyo marketing automation platform is 4 times more popular than MailerLite.
Total websites

Market share

Email Marketing

Popularity by country

Determined by the number of sites detected from each country.

Klaviyo is more popular in the United States, the United Kingdom, and Australia, while MailerLite is more popular in Poland, Lithuania, and Hungary.
United States
United Kingdom
Australia
Germany
France
Canada
Netherlands
Poland
Denmark
Italy

Awards

Popularity by domain category

Determined by the number of sites in each category.

Klaviyo is more popular among sites focused on online shopping, fashion and beauty, and marketing and merchandising, while MailerLite is more commonly used on blogs and wiki, education and reference, and general news sites.
Online Shopping
Fashion/Beauty
Marketing/Merchandising
Business
Blogs/Wiki
Sports
Health
Entertainment
Internet Services
Education/Reference

Top sites

Top-ranked sites that use these technologies.

Name
Rank
View more ➝
Name
Rank
#6,041
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.