🆚 Klaviyo vs. MailerLite
- 📈 Klaviyo is four times more popular than MailerLite.
- 🌎 Klaviyo is more popular in the United States, the United Kingdom, and Australia.
- 🌍 MailerLite is more popular in Poland, Lithuania, and Hungary.
KlaviyoType
About
Klaviyo is a marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database.
It provides real-time customer profiles with behavioral and purchase history, advanced segmentation based on hundreds of data points, and built-in AI for automated multi-channel flows, content generation, and predictive analytics such as next purchase date, churn risk, and lifetime value.
MailerLite is an email marketing platform that helps clients collect email addresses, build mailing lists, and create, send, and track email campaigns.
It features a drag-and-drop email editor, automation workflows, subscriber segmentation, A/B testing, pop-ups and landing pages, and built-in analytics.
Headquarters
Pricing
(15K emails)$45+/month
(5K emails + 100 SMS credits)$20+/month
(75+ AI conversations)$50+/month
(3 users, unlimited emails)$10+/month
(unlimited users, unlimited emails)$20+/month
(5K emails)$7/month
(50K+ emails, 100 SMS)$35+/month
(50K+ emails, 150 SMS)$110+/month
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- 🥇 Most popular in the United States in the CDP category.
- 🥇 Most popular in the United States in the Push Notifications category.
- 🥇 Most popular in the United Kingdom in the CDP category.
- 🥇 Most popular in the United Kingdom in the Push Notifications category.
- 🥇 Most popular in Australia in the Push Notifications category.
- 🥇 Most popular in Poland in the Email Marketing category.
- 🥇 Most popular in Lithuania in the Email Marketing category.
- 🥈 Second most popular in Hungary in the Email Marketing category.
- 🥈 Second most popular in Slovenia in the Email Marketing category.
- 🥈 Second most popular in Iran in the Email Marketing category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Omnisend
WebEngage
ActiveCampaign
Kit🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,375,483 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.