🆚 Klaviyo vs. MailUp

Compare technologies based on real-world usage data *

Type

Marketing automation platform
Email marketing platform

About

Klaviyo is a marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database.

It provides real-time customer profiles with behavioral and purchase history, advanced segmentation based on hundreds of data points, and built-in AI for automated multi-channel flows, content generation, and predictive analytics such as next purchase date, churn risk, and lifetime value.

MailUp is an Italian multi-channel marketing system for managing email and SMS marketing campaigns.

Headquarters

Boston, Massachusetts, United States
Pesaro, Italy

Website

Pricing

Free version ✔️500 emails + 150 SMS credits per month
Email
(15K emails)
$45+/month
Email and SMS
(15K emails + 150 SMS credits)
$45+/month
Marketing Analytics$100+/month
Advanced Klaviyo Data Platform$500+/month
Price per SMS
USA$0.012
Canada$0.0361
Australia$0.0481
UK$0.06
Spain$0.06
Italy$0.07
Ireland$0.0903
Germany$0.1122
Free version ❌Free 15-day trial
Email€228+/year
Price per SMS
USA$0.0388
Canada$0.0154
UK$0.0515
Germany$0.1372
Italy$0.0681

Categories

Marketing Automation › Rank #2
Marketing Automation › Rank #45
CDP › Rank #1
Email Marketing › Rank #2
Email Marketing › Rank #41
Push Notifications › Rank #1

Popularity

Determined by the number of sites using each technology.

The Klaviyo marketing automation platform is 110 times more popular than MailUp.
Total websites

Market share

Marketing Automation
Email Marketing

Popularity by country

Determined by the number of sites detected from each country.

Klaviyo is more popular than MailUp in all countries.
United States
United Kingdom
Australia
Germany
France
Canada
Italy
Netherlands
Denmark
Spain

Awards

Popularity by domain category

Determined by the number of sites in each category.

Klaviyo is more popular than MailUp in all market segments.
Online Shopping
Fashion/Beauty
Marketing/Merchandising
Business
Sports
Health
Entertainment
Blogs/Wiki
Internet Services
Alcohol

Top sites

Top-ranked sites that use these technologies.

Name
Rank
View more ➝
Name
Rank
#7,361
#64,801
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.