🆚 Klaviyo vs. Rudderstack

Compare technologies based on real-world usage data *

📈 Klaviyo is much more popular than Rudderstack.
🌍 Klaviyo is more popular in all countries.

Klaviyo

Rudderstack

Type

Marketing automation platform

Customer data platform

About

Klaviyo is a marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database.

It provides real-time customer profiles with behavioral and purchase history, advanced segmentation based on hundreds of data points, and built-in AI for automated multi-channel flows, content generation, and predictive analytics such as next purchase date, churn risk, and lifetime value.

RudderStack is a warehouse-native, developer-focused customer data platform available in open source and cloud editions that routes event and profile data into a company's own data warehouse or data lake instead of storing it on the vendor's servers.

It provides SDKs for collecting data from web, mobile, and backend sources, real-time streaming to over 200 destinations, in-pipeline JavaScript/Python transformations, identity resolution, reverse ETL for activating warehouse data, and tools for schema monitoring, governance and debugging.

Headquarters

Boston, Massachusetts, United States

San Francisco, California, United States

Website

klaviyo.com #1,195

rudderstack.com #805,628

Pricing

Free version ✔️500 emails + 150 SMS credits per month

Email
(15K emails)$45+/month

Email and SMS
(5K emails + 100 SMS credits)$20+/month

Marketing Analytics$100+/month

Advanced Klaviyo Data Platform$500+/month

Customer Agent
(75+ AI conversations)$50+/month

Price per SMSUSA$0.012-
Canada$0.036-
Australia$0.048-
UK$0.05-
Spain$0.06-
Italy$0.084-
Ireland$0.0903
Germany$0.1122