🆚 Klaviyo vs. Segment
Compare technologies based on real-world usage data *- 📈 Klaviyo is much more popular than Segment.
- 🌎 Klaviyo is more popular in the United States, the United Kingdom, and Australia.
- 🌍 Segment is more popular in Russia, Saint Helena, and Mongolia.
Klaviyo
SegmentType
About
Klaviyo is a marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database.
It provides real-time customer profiles with behavioral and purchase history, advanced segmentation based on hundreds of data points, and built-in AI for automated multi-channel flows, content generation, and predictive analytics such as next purchase date, churn risk, and lifetime value.
Twilio Segment is a customer data platform that helps companies collect, clean, consolidate, and activate first-party customer data from multiple sources.
It centralizes event and trait data with real-time ingestion, enforces consistent schemas and identity resolution across systems, supports over 300 built-in destinations and sources for analytics, marketing and data warehouses, and enables data transformation and filtering before delivery.
Headquarters
Pricing
(15K emails)$45+/month
(5K emails + 100 SMS credits)$20+/month
(75+ AI conversations)$50+/month
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- 🥇 Most popular in the United States in the Push Notifications category.
- 🥇 Most popular in the United States in the CDP category.
- 🥇 Most popular in the United Kingdom in the Push Notifications category.
- 🥇 Most popular in the United Kingdom in the CDP category.
- 🥇 Most popular in Australia in the Push Notifications category.
- 🥉 Third most popular in the United Arab Emirates in the CDP category.
- ⭐ 6th most popular in the United States in the CDP category.
- ⭐ 6th most popular in Canada in the CDP category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
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Rudderstack* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.