🆚 Klaviyo vs. Tealium

Compare technologies based on real-world usage data *

Type

Marketing automation platform
Tag manager

About

Klaviyo is a marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database.

It provides real-time customer profiles with behavioral and purchase history, advanced segmentation based on hundreds of data points, and built-in AI for automated multi-channel flows, content generation, and predictive analytics such as next purchase date, churn risk, and lifetime value.

Tealium is an enterprise tag management and customer data platform that helps organizations collect, unify, govern, and activate customer data from web, mobile, and offline.

It features a tag manager with extensions for data collection and consent enforcement, a universal data layer and real-time event streaming, identity resolution and audience building, built-in privacy and governance controls for regulations such as GDPR and HIPAA, and an integration ecosystem with more than 1,300 pre-built connectors.

Headquarters

Boston, Massachusetts, United States
San Diego, California, United States

Website

Pricing

Free version ✔️500 emails + 150 SMS credits per month
Email
(15K emails)
$45+/month
Email and SMS
(5K emails + 100 SMS credits)
$20+/month
Marketing Analytics$100+/month
Advanced Klaviyo Data Platform$500+/month
Customer Agent
(75+ AI conversations)
$50+/month
Price per SMS
USA$0.012-
Canada$0.036-
Australia$0.048-
UK$0.05-
Spain$0.06-
Italy$0.084-
Ireland$0.0903
Germany$0.1122
Free version ❌
$150,000+/year

Categories

Marketing Automation › Rank #2
CDP › Rank #1
CDP › Rank #5
Email Marketing › Rank #2
Push Notifications › Rank #1
Tag Managers › Rank #3

Popularity

Determined by the number of sites using each technology.

The Klaviyo marketing automation platform is 8 times more popular than Tealium.
Total websites

Market share

CDP

Popularity by country

Determined by the number of sites detected from each country.

Klaviyo is more popular in the United States, the United Kingdom, and Australia, while Tealium is more popular in Russia, Belarus, and Saint Vincent and the Grenadines.
United States
United Kingdom
Australia
Germany
France
Canada
Netherlands
Denmark
Italy
Spain

Awards

Popularity by domain category

Determined by the number of sites in each category.

Klaviyo is more popular among sites focused on online shopping, marketing and merchandising, and fashion and beauty, while Tealium is more commonly used on finance and banking, travel, and motor vehicles sites.
Online Shopping
Marketing/Merchandising
Fashion/Beauty
Business
Sports
Health
Entertainment
Internet Services
Finance/Banking
Blogs/Wiki

Top sites

Top-ranked sites that use these technologies.

Name
Rank
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Rank
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See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.