🆚 Leadinfo vs. TruAudience

Compare technologies based on real-world usage data *

📈 Leadinfo is twice as popular as TruAudience.
🌍 Leadinfo is more popular in the Netherlands, Germany, and Belgium.
🌎 TruAudience is more popular in the United States, Spain, and Canada.

Leadinfo

TruAudience

Type

Lead generation tool

Identity resolution software solution

About

Leadinfo is a lead generation platform that identifies companies visiting a website to help B2B sales and marketing teams discover potential prospects.

It matches visitor IP addresses and network data with a database of about 220 million organizations, shows company details and viewed pages in real time, tracks form submissions, and integrates with over 70 third-party tools such as HubSpot, Salesforce, Pipedrive, Slack, and Google Ads.

TruAudience is a suite of solutions for privacy-first identity resolution, data enrichment, audience targeting and advanced analytics.

Headquarters

Capelle aan den IJssel, Netherlands

Chicago, Illinois, United States

Website

leadinfo.com #77,242

transunion.com #6,801

Pricing

Free version ❌Free 14-day trial

Starter
(50+ companies)$107+/month

Scale
(250+ companies)$226+/month

Pro
(750+ companies)$507+/month

Free version ❌

$400,000/year

Popularity

Determined by the number of sites using each technology.

The Leadinfo tool is 2 times more popular than TruAudience.

Total websites

Market share

Identity Resolution

Analytics

Popularity by country

Determined by the number of sites detected from each country.

Leadinfo is more popular in the Netherlands, Germany, and Belgium, while TruAudience is more popular in the United States, Spain, and Canada.

Netherlands

United States

Germany

Belgium

United Kingdom

Italy

Denmark

Switzerland

France

Austria

Awards

🥇 Most popular in the Netherlands in the Identity Resolution category.
🥇 Most popular in the Netherlands in the Lead Generation category.
🥇 Most popular in Belgium in the Identity Resolution category.
🥇 Most popular in Belgium in the Lead Generation category.
🥈 Second most popular in Germany in the Lead Generation category.

⭐ 5th most popular in Italy in the Identity Resolution category.
⭐ 6th most popular in Canada in the Identity Resolution category.
⭐ 7th most popular in Germany in the Identity Resolution category.
⭐ 9th most popular in the United States in the Identity Resolution category.
⬆️ 45th most popular in Italy in the Analytics category.

Popularity by domain category

Determined by the number of sites in each category.

Leadinfo is more popular among sites focused on business, Internet services, and software and hardware, while TruAudience is more commonly used on online shopping, marketing and merchandising, and fashion and beauty sites.

Business

Online Shopping

Marketing/Merchandising

Internet Services

Fashion/Beauty

Health

Software/Hardware

Finance/Banking

Travel

Education/Reference