🆚 Lotame vs. Piano

Compare technologies based on real-world usage data *

Type

Data management platform
Data management platform

About

Lotame is an end-to-end data collaboration platform that enables digital marketers to unify, analyze and activate data.

Piano Platform is a unified cloud-based solution that combines data management, audience segmentation, activation, and analytics.

It enables organizations to ingest behavioral and profile data in real time, build audience segments using machine-learning-driven propensity models, export them to activation systems, and measure results through dashboards and REST/GraphQL APIs.

Headquarters

Columbia, Maryland, United States
Amsterdam, Netherlands

Website

Pricing

Free version ❌
Custom
Free version ❌
Custom

Categories

DMP › Rank #4
DMP › Rank #5
Identity Resolution › Rank #4
Analytics › Rank #56

Popularity

Determined by the number of sites using each technology.

The Lotame DMP is 1.2 times more popular than Piano.
Total websites

Market share

DMP

Popularity by country

Determined by the number of sites detected from each country.

Lotame is more popular in the United States, Turkey, and Indonesia, while Piano is more popular in the United Kingdom, Germany, and France.
United States
United Kingdom
Turkey
Germany
France
Romania
Japan
Canada
Australia
Finland

Awards

Popularity by domain category

Determined by the number of sites in each category.

Lotame is more popular among sites focused on general news, business, and finance and banking, while Piano is more commonly used on entertainment, blogs and wiki, and sports sites.
General News
Business
Entertainment
Blogs/Wiki
Finance/Banking
Marketing/Merchandising
Sports
Portal Sites
Online Shopping
Education/Reference

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#327
View more ➝
Name
Rank
#125
#157
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.