🆚 Magnite vs. Sovrn

Compare technologies based on real-world usage data *

Type

Advertising technology
Advertising technology

About

Magnite is an omnichannel supply-side and CTV/video advertising platform formed in 2020 through the merger of Rubicon Project and Telaria.

It combines Rubicon's programmatic exchange capability with Telaria's connected-TV expertise to enable publishers to monetize across CTV, display, video, mobile, and audio formats.

Sovrn is a programmatic advertising and publisher platform.

Headquarters

New York, United States
Boulder, Colorado, United States

Website

Categories

Advertising › Rank #21
Advertising › Rank #42

Popularity

Determined by the number of sites using each technology.

Magnite advertising technology is 2.4 times more popular than Sovrn.
Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

Magnite is more popular in the United States, Turkey, and the United Kingdom, while Sovrn is more popular in Japan, Russia, and Romania.
United States
Turkey
United Kingdom
Japan
Germany
France
Canada
Italy
Spain
Poland

Awards

Popularity by domain category

Determined by the number of sites in each category.

Magnite is more popular than Sovrn in all market segments.
General News
Online Shopping
Blogs/Wiki
Sports
Entertainment
Business
Marketing/Merchandising
Fashion/Beauty
Travel
Finance/Banking

Top sites

Top-ranked sites that use these technologies.

Name
Rank
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See also

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When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.