🆚 Matomo vs. Plausible

Compare technologies based on real-world usage data *

Type

Web analytics tool
Web analytics tool

About

Matomo is an open-source web analytics platform built in PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data.

It provides real-time traffic reports with no data sampling, custom dashboards, multi-site management, campaign and event tracking, detailed visitor profiles, e-commerce and goal analytics, privacy-focused GDPR features, tag management, APIs, and integrations with over 100 CMS and e-commerce platforms.

Plausible is a lightweight, privacy-friendly web analytics service used to measure website traffic and conversions, available as a hosted subscription or a self-hosted open source option.

It provides real-time dashboards, goal and campaign tracking, and ecommerce revenue metrics, uses a script under 1 KB, collects no cookies or personal data, is compliant with GDPR and CCPA, and integrates with Google Search Console.

Headquarters

Wellington, New Zealand
Tartu, Estonia

Website

Pricing

Free version ✔️Self-hosted, open source
Cloud Business€22+/month
Free version ✔️Community Edition, self-hosted, open source
Plausible Analytics Cloud
Up to 10K PV/month$9+/month
Up to 100K PV/month$19+/month
Up to 500K PV/month$49+/month
Up to 1M PV/month$69+/month

Categories

Analytics › Rank #5
Analytics › Rank #19

Popularity

Determined by the number of sites using each technology.

The Matomo web analytics tool is 6 times more popular than Plausible.
Total websites

Market share

Analytics

Popularity by country

Determined by the number of sites detected from each country.

Matomo is more popular in Germany, France, and the United States, while Plausible is more popular in Bangladesh, Estonia, and the Faroe Islands.
Germany
France
United States
Italy
United Kingdom
Austria
Switzerland
Netherlands
Spain
Czech Republic

Awards

Popularity by domain category

Determined by the number of sites in each category.

Matomo is more popular than Plausible in all market segments.
Business
Education/Reference
Marketing/Merchandising
Internet Services
Online Shopping
Blogs/Wiki
Public Information
Non-Profit/Advocacy/NGO
Travel
Health

Top sites

Top-ranked sites that use these technologies.

Name
Rank
ep**ner.com
#118
cam4.com
#283
s*xemodel.com
#584
View more ➝
Name
Rank
fsiblog5.com
#933
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.