🆚 Microsoft Advertising vs. PubMatic
- 📈 Microsoft Advertising is much more popular than PubMatic.
- 🌍 Microsoft Advertising is more popular in all countries.
Statistics based on 3.3M+ analyzed websites. About this data
Microsoft AdvertisingType
Advertising technology
Advertising technology
About
Microsoft Advertising is a pay-per-click advertising platform that allows businesses to run search and audience ads across Bing, Yahoo!, DuckDuckGo, and partner networks.
It supports keyword-based search campaigns, native and display ads, 
LinkedIn profile targeting for professional attributes, automated bidding strategies, and offline and online conversion tracking via the Universal Event Tracking tag.
PubMatic is a supply-side programmatic advertising platform.
Headquarters
Redmond, Washington, United States
Redwood City, California, United States
Categories
Advertising › Rank #6
Advertising › Rank #27
Popularity
Determined by the number of sites using each technology.
Microsoft Advertising technology is 8 times more popular than PubMatic.
Total websites
Market share
Advertising
Popularity by country
Determined by the number of sites detected from each country.
Microsoft Advertising is more popular than PubMatic in all countries.
United States
United Kingdom
Germany
France
Netherlands
Australia
Canada
Spain
Italy
Poland
Awards
- 🥉 Third most popular in the United States in the Advertising category.
- 🥉 Third most popular in China in the Advertising category.
- ⭐ 4th most popular in the United Kingdom in the Advertising category.
- ⭐ 4th most popular in Germany in the Advertising category.
- ⭐ 4th most popular in the Netherlands in the Advertising category.
- 🔥 12nd most popular in Turkey in the Advertising category.
- 🔥 17th most popular in India in the Advertising category.
- 🔥 18th most popular in Indonesia in the Advertising category.
- 🔥 18th most popular in the Czech Republic in the Advertising category.
- 🔥 20th most popular in Sweden in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
Microsoft Advertising is more popular than PubMatic in all market segments.
Online Shopping
Business
Marketing/Merchandising
Fashion/Beauty
General News
Travel
Finance/Banking
Internet Services
Blogs/Wiki
Software/Hardware
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Google AdSense
Google Ad Manager
Ezoic
Criteo
Amazon Advertising
Magnite
OpenX
TripleLift🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,365,683 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.