🆚 Microsoft Clarity vs. Mixpanel

Compare technologies based on real-world usage data *

Type

Web analytics tool
Web analytics tool

About

Clarity is a free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites.

It provides heatmaps for clicks and scrolls, unlimited session recordings with frustration metrics such as rage and dead clicks, an insights dashboard with filters by device and referrer, AI-driven summaries of recordings and heatmap trends, and native integration with Google Analytics.

Mixpanel is a real-time, event-based product and user analytics platform that helps businesses track and understand user behavior on websites and mobile applications.

It focuses on tracking specific actions (events) rather than page views, offers retention and engagement metrics, cohort and segmentation analysis, session replay and experimentation tools, and more than 500 integrations with third-party tools such as OneSignal, Marketo, HubSpot, Zoho, VWO, Optimizely, and others.

Headquarters

Redmond, Washington, United States
San Francisco, California, United States

Website

Pricing

Free ✔️
Free version ✔️Up to 1 million monthly events
Growth$140+/month
EnterpriseCustom

Categories

Analytics › Rank #6
Analytics › Rank #39
Conversion Optimization › Rank #7

Popularity

Determined by the number of sites using each technology.

The Microsoft Clarity web analytics tool is 17 times more popular than Mixpanel.
Total websites

Market share

Analytics

Popularity by country

Determined by the number of sites detected from each country.

Microsoft Clarity is more popular in the United States, the United Kingdom, and India, while Mixpanel is more popular in Puerto Rico, the U.S. Virgin Islands, and Aruba.
United States
United Kingdom
India
Japan
Brazil
Australia
Germany
France
Netherlands
Spain

Awards

Popularity by domain category

Determined by the number of sites in each category.

Microsoft Clarity is more popular than Mixpanel in all market segments.
Online Shopping
Business
Marketing/Merchandising
Internet Services
Fashion/Beauty
Education/Reference
Travel
Blogs/Wiki
Software/Hardware
Health

Top sites

Top-ranked sites that use these technologies.

Name
Rank
View more ➝
Name
Rank
#1,024
#1,179
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.