🆚 Microsoft Clarity vs. Umami
- 📈 Microsoft Clarity is much more popular than Umami.
- 🌎 Microsoft Clarity is more popular in the United States, the United Kingdom, and India.
- 🌍 Umami is more popular in Turkmenistan, Bhutan, and Palau.
Microsoft ClarityType
About
Clarity is a free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites.
It provides heatmaps for clicks and scrolls, unlimited session recordings with frustration metrics such as rage and dead clicks, an insights dashboard with filters by device and referrer, AI-driven summaries of recordings and heatmap trends, and native integration with 
Google Analytics.
Umami is an open-source, privacy-focused web analytics tool that acts as a lightweight alternative to Google Analytics, enabling website owners to track traffic and user interactions without collecting personal data.
It offers cookieless tracking, real-time dashboards, custom event tracking, multi-site support, full self-hosting with complete data ownership, and advanced segmentation and cohort analysis tools available since version 3.
Headquarters
Pricing
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- 🥈 Second most popular in Iran in the Analytics category.
- 🥉 Third most popular in India in the Analytics category.
- 🥉 Third most popular in the United Arab Emirates in the Analytics category.
- 🥉 Third most popular in Colombia in the Analytics category.
- 🥉 Third most popular in Peru in the Analytics category.
- 🔥 12nd most popular in China in the Analytics category.
- 🔥 14th most popular in France in the Analytics category.
- 🔥 16th most popular in Vietnam in the Analytics category.
- 🔥 18th most popular in Poland in the Analytics category.
- 🔥 19th most popular in Norway in the Analytics category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Hotjar
Matomo
Plausible
Rybbit🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,406,701 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.