🆚 Mixpanel vs. Pendo

📈 Mixpanel is four times more popular than Pendo.
🌍 Mixpanel is more popular in all countries.

Statistics based on 3.3M+ analyzed websites. About this data

Mixpanel

Pendo

Type

Web analytics tool

Digital adoption platform

About

Mixpanel is a real-time, event-based product and user analytics platform that helps businesses track and understand user behavior on websites and mobile applications.

It focuses on tracking specific actions (events) rather than page views, offers retention and engagement metrics, cohort and segmentation analysis, session replay and experimentation tools, and more than 500 integrations with third-party tools such as OneSignal, Marketo, HubSpot, Zoho, VWO, Optimizely, and others.

Pendo is a product experience and digital adoption platform that collects data, analyzes user behavior, delivers in-app guidance, and gathers feedback.

Headquarters

San Francisco, California, United States

Raleigh, North Carolina, United States

Website

mixpanel.com #59,604

pendo.io #89,122

Pricing

Free version ✔️Up to 1 million monthly events

Growth$140+/month

EnterpriseCustom

Free version ✔️Business email address required, 500 monthly active users limit

$8,000+/year

Popularity

Determined by the number of sites using each technology.

The Mixpanel web analytics tool is 4 times more popular than Pendo.

Total websites

Market share

Analytics

Popularity by country

Determined by the number of sites detected from each country.

Mixpanel is more popular than Pendo in all countries.

United States

United Kingdom

France

Australia

Germany

Canada

India

Netherlands

Brazil

Spain

Awards

⭐ 4th most popular in Russia in the Conversion Optimization category.
⭐ 5th most popular in Korea in the Conversion Optimization category.
⭐ 7th most popular in the United States in the Conversion Optimization category.
⬆️ 21st most popular in Mexico in the Analytics category.
⬆️ 24th most popular in the United States in the Analytics category.

🥈 Second most popular in the United States in the Digital Adoption category.
🥈 Second most popular in the United Kingdom in the Digital Adoption category.
⬆️ 21st most popular in the United States in the Feedback category.
⬆️ 49th most popular in the United States in the Analytics category.
⬆️ 76th most popular in the United Kingdom in the Analytics category.

Popularity by domain category

Determined by the number of sites in each category.

Mixpanel is more popular than Pendo in all market segments.

Business

Marketing/Merchandising

Internet Services

Travel

Finance/Banking

Online Shopping

Education/Reference

Software/Hardware

Health

Real Estate

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#231

#609

#1,024

#1,179

#1,305

Name

Rank

#23

#1,626

#1,939

#2,301