🆚 MonsterInsights vs. Smartlook

Compare technologies based on real-world usage data *

Type

Web analytics tool
Web analytics tool

About

MonsterInsights is a WordPress plugin that integrates Google Analytics into WordPress and displays key website performance metrics directly in the WordPress dashboard.

It offers real-time analytics, event and custom dimension tracking, affiliate and ads tracking, GDPR-compliant tracking tools with consent support, insights on audience demographics and behavior, and configuration wizards for easy setup of goals, funnels, and site search tracking.

Smartlook is an all-in-one analytics platform that helps businesses analyze their users' actions, with session recordings, heatmaps, event tracking, and funnels.

Headquarters

West Palm Beach, Florida, United States
San Jose, California, United States

Website

Pricing

Free version ✔️Basic tracking
Plus
(EU Compliance add-on, enhanced reports)
$99.50/year
Pro
(5 sites, eCommerce tracking)
$199.50/year
Elite
(5 sites, WordPress Multisite support)
$299.50/year
Free version ✔️
Pro$55+/month

Categories

Analytics › Rank #8
Analytics › Rank #37
WordPress Plugins › Rank #14

Popularity

Determined by the number of sites using each technology.

The MonsterInsights web analytics tool is 13 times more popular than Smartlook.
Total websites

Market share

Analytics

Popularity by country

Determined by the number of sites detected from each country.

MonsterInsights is more popular in the United States, the United Kingdom, and Australia, while Smartlook is more popular in the Czech Republic and Angola.
United States
United Kingdom
Australia
Spain
Japan
Italy
Canada
Netherlands
France
Germany

Awards

Popularity by domain category

Determined by the number of sites in each category.

MonsterInsights is more popular than Smartlook in all market segments.
Business
Blogs/Wiki
Marketing/Merchandising
Education/Reference
Online Shopping
Non-Profit/Advocacy/NGO
Internet Services
Entertainment
Health
Travel

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#6,157
View more ➝
Name
Rank
#5,505
#6,408
#7,887
#8,645
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.