🆚 Nexxen vs. Nielsen
- 📈 Nexxen is slightly more popular than Nielsen.
- 🌎 Nexxen is more popular in the United States, Turkey, and Germany.
- 🌍 Nielsen is more popular in Italy, Australia, and New Zealand.
Statistics based on 3.3M+ analyzed websites. About this data
NexxenType
Advertising technology
Data management platform
About
Nexxen is a flexible, video-first, unified demand-side and sell-side advertising platform.
The Nielsen DMP is a core application within the Nielsen Marketing Cloud that powers cross-platform consumer data analysis and management, segmentation and activation.
Headquarters
New York, United States
New York, United States
Pricing
Free version ❌
Custom
Categories
Popularity
Determined by the number of sites using each technology.
Nexxen advertising technology is 1.4 times more popular than Nielsen.
Total websites
Market share
DMP
Popularity by country
Determined by the number of sites detected from each country.
Nexxen is more popular in the United States, Turkey, and Germany, while Nielsen is more popular in Italy, Australia, and New Zealand.
United States
Italy
Turkey
Germany
United Kingdom
Australia
France
New Zealand
Canada
Spain
Awards
- 🥈 Second most popular in Turkey in the DMP category.
- ⭐ 4th most popular in Germany in the DMP category.
- ⭐ 4th most popular in France in the DMP category.
- ⭐ 4th most popular in Australia in the DMP category.
- ⭐ 4th most popular in Italy in the DMP category.
- 🥈 Second most popular in Italy in the DMP category.
- 🥈 Second most popular in New Zealand in the DMP category.
- 🥉 Third most popular in Australia in the DMP category.
- 🥉 Third most popular in Russia in the DMP category.
- ⭐ 5th most popular in Germany in the DMP category.
Popularity by domain category
Determined by the number of sites in each category.
Nexxen is more popular among sites focused on general news, online shopping, and business, while Nielsen is more commonly used on entertainment, blogs and wiki, and education and reference sites.
General News
Online Shopping
Business
Marketing/Merchandising
Entertainment
Blogs/Wiki
Finance/Banking
Sports
Fashion/Beauty
Education/Reference
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Criteo
Magnite
OpenX
Adobe Audience Manager
Lotame
Permutive
Oracle BlueKai🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,365,683 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.