🆚 Nexxen vs. Nielsen

Type

Advertising technology
Data management platform

About

Nexxen is a flexible, video-first, unified demand-side and sell-side advertising platform.

The Nielsen DMP is a core application within the Nielsen Marketing Cloud that powers cross-platform consumer data analysis and management, segmentation and activation.

Headquarters

New York, United States
New York, United States

Website

Pricing

Free version ❌
Custom

Categories

Advertising › Rank #53
DMP › Rank #6
DMP › Rank #9

Popularity

Determined by the number of sites using each technology.

Nexxen advertising technology is 1.4 times more popular than Nielsen.
Total websites

Market share

DMP

Popularity by country

Determined by the number of sites detected from each country.

Nexxen is more popular in the United States, Turkey, and Germany, while Nielsen is more popular in Italy, Australia, and New Zealand.
United States
Italy
Turkey
Germany
United Kingdom
Australia
France
New Zealand
Canada
Spain

Awards

Popularity by domain category

Determined by the number of sites in each category.

Nexxen is more popular among sites focused on general news, online shopping, and business, while Nielsen is more commonly used on entertainment, blogs and wiki, and education and reference sites.
General News
Online Shopping
Business
Marketing/Merchandising
Entertainment
Blogs/Wiki
Finance/Banking
Sports
Fashion/Beauty
Education/Reference

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#1,629
View more ➝
Name
Rank
View more ➝

See also

🗃️ About This Data