🆚 OpenX vs. PubMatic
- 📈 OpenX is as popular as PubMatic.
- 🌎 OpenX is more popular in the United States, Germany, and Poland.
- 🌍 PubMatic is more popular in Turkey, the United Kingdom, and France.
Statistics based on 3.3M+ analyzed websites. About this data
OpenXType
Advertising technology
Advertising technology
About
OpenX is a programmatic advertising and supply-side platform that helps publishers monetize digital inventory across web, mobile, video, and connected TV.
It operates a real-time bidding exchange with header bidding support, offers private marketplaces and deal management, provides fraud prevention and quality controls, supports CTV and OTT monetization, and includes yield optimization and API access.
PubMatic is a supply-side programmatic advertising platform.
Headquarters
Pasadena, California, United States
Redwood City, California, United States
Categories
Advertising › Rank #23
Advertising › Rank #27
Popularity
Determined by the number of sites using each technology.
OpenX advertising technology is as popular as PubMatic.
Total websites
Market share
Advertising
Popularity by country
Determined by the number of sites detected from each country.
OpenX is more popular in the United States, Germany, and Poland, while PubMatic is more popular in Turkey, the United Kingdom, and France.
United States
Turkey
Germany
United Kingdom
France
Poland
Spain
Italy
Netherlands
India
Awards
- 🥉 Third most popular in Macedonia in the Advertising category.
- 🔥 11st most popular in Slovakia in the Advertising category.
- 🔥 12nd most popular in Ukraine in the Advertising category.
- 🔥 15th most popular in Bulgaria in the Advertising category.
- 🔥 16th most popular in the Czech Republic in the Advertising category.
- 🔥 12nd most popular in Turkey in the Advertising category.
- 🔥 17th most popular in India in the Advertising category.
- 🔥 18th most popular in Indonesia in the Advertising category.
- 🔥 18th most popular in the Czech Republic in the Advertising category.
- 🔥 20th most popular in Sweden in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
OpenX is more popular among sites focused on general news, business, and travel, while PubMatic is more commonly used on online shopping, blogs and wiki, and entertainment sites.
General News
Online Shopping
Blogs/Wiki
Business
Entertainment
Marketing/Merchandising
Fashion/Beauty
Sports
Travel
Finance/Banking
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Criteo
Magnite
Nexxen
TripleLift🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,365,683 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.