🆚 OpenX vs. PubMatic

Compare technologies based on real-world usage data *

Type

Advertising technology
Advertising technology

About

OpenX is a programmatic advertising and supply-side platform that helps publishers monetize digital inventory across web, mobile, video, and connected TV.

It operates a real-time bidding exchange with header bidding support, offers private marketplaces and deal management, provides fraud prevention and quality controls, supports CTV and OTT monetization, and includes yield optimization and API access.

PubMatic is a supply-side programmatic advertising platform.

Headquarters

Pasadena, California, United States
Redwood City, California, United States

Website

Categories

Advertising › Rank #22
Advertising › Rank #25

Popularity

Determined by the number of sites using each technology.

OpenX advertising technology is as popular as PubMatic.
Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

OpenX is more popular in the United States, Germany, and Poland, while PubMatic is more popular in Turkey, the United Kingdom, and France.
United States
Turkey
Germany
United Kingdom
France
Spain
Poland
Italy
Netherlands
India

Awards

Popularity by domain category

Determined by the number of sites in each category.

OpenX is more popular among sites focused on general news, business, and health, while PubMatic is more commonly used on online shopping, blogs and wiki, and entertainment sites.
General News
Online Shopping
Blogs/Wiki
Business
Entertainment
Marketing/Merchandising
Fashion/Beauty
Sports
Travel
Finance/Banking

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#131
View more ➝
Name
Rank
#131
View more ➝

See also

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When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.